MUSE Silver

2022

REALTORS® are Good Neighbors - Good News

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

National Association of REALTORS

Country / Region

United States

For National Association of REALTORS®, giving back is part of who they are. They are constantly creating good news – whether that’s helping someone find the home of their dreams, uplifting a single neighbor, or helping out an entire community. Creating good news, and spreading joy, is part of the fabric of every REALTORS’® life. The campaign Good News is NAR's way to celebrate each act of kindness, a campaign created to honor those who give back to their communities and encourage members to log their volunteer hours. The campaign's purpose was to show the kindest side of REALTORS®, going above and beyond selling properties. They are community leaders and change agents that genuinely care about helping their neighbors in need.



To Support the campaign different initiatives were launched such as a monthly sweepstakes and REALTORs are Good Neighbors Volunteer Days. The campaign saw 76,678 volunteer hours logged, more than 13,000 page views and 7,900 unique visitors on the REALTORS are Good Neighbors landing page,

Credits

Creative Director
Lish Emphraim
Copywriter
Fran Donovan
Marketing Director
Breanne Gingerich
Marketing Manager
Bernelly Gamboa
Marketing Specialist
Anita Pacheco
Multimedia Designer
Jillian Martin
Design and Brand Strategy Manager
Melissa Dispenza
Project Manager
Sally Whitemore
Program Manager
Sara Geimer
Production Manager
Wilma Veal
Head of Production
Alicia Bailey
Senior Production
Dimitra Apostolopoulos
Digital Communication Director
Erik Tavcar
Social Media Manager
Thomas McVey
Vice President, Creative and Content Strategy
Susan Welter
Chief Marketing and Communicatios Officer
Victoria Gillespie
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