2022
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Category
Client's Name
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For National Association of REALTORS®, giving back is part of who they are. They are constantly creating good news – whether that’s helping someone find the home of their dreams, uplifting a single neighbor, or helping out an entire community. Creating good news, and spreading joy, is part of the fabric of every REALTORS’® life. The campaign Good News is NAR's way to celebrate each act of kindness, a campaign created to honor those who give back to their communities and encourage members to log their volunteer hours. The campaign's purpose was to show the kindest side of REALTORS®, going above and beyond selling properties. They are community leaders and change agents that genuinely care about helping their neighbors in need.
To Support the campaign different initiatives were launched such as a monthly sweepstakes and REALTORs are Good Neighbors Volunteer Days. The campaign saw 76,678 volunteer hours logged, more than 13,000 page views and 7,900 unique visitors on the REALTORS are Good Neighbors landing page,
Credits
Entrant Company
Unfussy
Category
Integrated Marketing - Integrated Marketing / Other___
Country / Region
Canada
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Capital Communications
Category
Marketing & Promotional - Brochure
Country / Region
Canada
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Lean Marketing
Category
Website - Web App
Country / Region
United States
Entrant Company
Hangzhou SHM Cultural Creative Co., Ltd
Category
Outdoor Advertising - Signage
Country / Region
China