2022
Goldfish Focus Off Lens
Entrant Company
Zulu Alpha Kilo
Category
Social Media - Snapchat Filter
Client's Name
Campbell Canada
Country / Region
Canada
Do you have a shorter attention span than a goldfish? Find out with the Goldfish Focus Faceoff Lens. It’s the first-ever Snap AR Lens to track blinking, tapping, turning and eye-movement. Players have to concentrate for more than 9 seconds on the new Kravin’ Ketchup Goldfish. Why 9 seconds? That’s the attention span of a real goldfish. How does your concentration stack up?
Credits
Entrant Company
Libero professionista
Category
Branded Content - COVID-19-Related
Country / Region
Italy
Entrant Company
The Design Bureau
Category
Corporate Identity - Brand Identity
Country / Region
Singapore
Entrant Company
Rocket Central
Category
Social Media - Influencer & Celebrity
Country / Region
United States
Entrant Company
Jing Wu
Category
Social Media - Animal & Wildlife
Country / Region
China