2022

Goldfish Focus Off Lens

Entrant Company

Zulu Alpha Kilo

Category

Social Media - Snapchat Filter

Client's Name

Campbell Canada

Country / Region

Canada

Do you have a shorter attention span than a goldfish? Find out with the Goldfish Focus Faceoff Lens. It’s the first-ever Snap AR Lens to track blinking, tapping, turning and eye-movement. Players have to concentrate for more than 9 seconds on the new Kravin’ Ketchup Goldfish. Why 9 seconds? That’s the attention span of a real goldfish. How does your concentration stack up?

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Credits

Executive Producer/Technical Advisor / Zulubot

Tom Evans

Interactive Developer / Zulubot

Gillian Black

Interactive Artist / Zulubot

Andrew Martin

Interactive Producer / Zulubot

Ece Inan

Clients / Campbell’s Co. of Canada

: Mariah Weir, Paloma Bentes

Account Team / Zulu Alpha Kilo

Alyssa Guttman

Strategy Team / Zulu Alpha Kilo

Sean Bell, Shaunagh Farrelly

Writer / Zulu Alpha Kilo

Marco Buchar

Art Director / Zulu Alpha Kilo

Michael Romaniuk, Joel Gerrity

Creative Director / Zulu Alpha Kilo

Jacob Gawrysiak

Group Creative Director / Zulu Alpha Kilo

Gerald Kugler

Executive Creative Director / Zulu Alpha Kilo

Brian Murray

Chief Creative Officer / Zulu Alpha Kilo

Zak Mroueh

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