MUSE Silver

2022

Goldfish Focus Off Lens

Entrant Company

Zulu Alpha Kilo

Category

Social Media - Snapchat Filter

Client's Name

Campbell Canada

Country / Region

Canada

Do you have a shorter attention span than a goldfish? Find out with the Goldfish Focus Faceoff Lens. It’s the first-ever Snap AR Lens to track blinking, tapping, turning and eye-movement. Players have to concentrate for more than 9 seconds on the new Kravin’ Ketchup Goldfish. Why 9 seconds? That’s the attention span of a real goldfish. How does your concentration stack up?

Credits

Executive Producer/Technical Advisor / Zulubot
Tom Evans
Interactive Developer / Zulubot
Gillian Black
Interactive Artist / Zulubot
Andrew Martin
Interactive Producer / Zulubot
Ece Inan
Clients / Campbell’s Co. of Canada
: Mariah Weir, Paloma Bentes
Account Team / Zulu Alpha Kilo
Alyssa Guttman
Strategy Team / Zulu Alpha Kilo
Sean Bell, Shaunagh Farrelly
Writer / Zulu Alpha Kilo
Marco Buchar
Art Director / Zulu Alpha Kilo
Michael Romaniuk, Joel Gerrity
Creative Director / Zulu Alpha Kilo
Jacob Gawrysiak
Group Creative Director / Zulu Alpha Kilo
Gerald Kugler
Executive Creative Director / Zulu Alpha Kilo
Brian Murray
Chief Creative Officer / Zulu Alpha Kilo
Zak Mroueh
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