2022
Entrant Company
Category
Client's Name
Country / Region
Project Description:
Matrix, a leading professional haircare brand of 40+ years, partnered with Agency Guacamole to execute an influencer marketing/content creator campaign for the brand’s new product line “A Curl Can Dream.”
Agency Guacamole conceptualized the campaign, sourced all talent and brought to life a range of video and still content to share across social networks, with a. focus on diverse groups of women from various communities such as the Latinx and Black communities—partnering with these creators to create wash day and styling content to showcase the new product collection.
To highlight one of the product’s key ingredients, manuka honey, we concepted a custom mailer box inspired by a beekeeper’s box, ultimately landing on a multi-tier “tray” concept to help tell the ingredient story visually and experientially.
The campaign was enormously successful and reached almost 3M people across social and saw higher than average engagement on Tik Tok and Instagram.
Top Content:
• https://agencyguacamole.app.box.com/s/q72h4gzmnatj7qlimhb8ms3s5cm24bar
Entrant Company
The Design Bureau
Category
Corporate Identity - Brand Identity
Country / Region
Singapore
Entrant Company
Concepts, Inc.
Category
Publication - COVID-19-Related
Country / Region
United States
Entrant Company
G7 Entertainment Marketing, GSD&M
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant Company
Evergreen Podcasts
Category
Audio - Podcast
Country / Region
United States