MUSE Silver

2022

Matrix - A Curl Can Dream Influencer Campaign

Entrant Company

Agency Guacamole

Category

Social Media - Consumer Campaign

Client's Name

Matrix

Country / Region

United States

Project Description:



Matrix, a leading professional haircare brand of 40+ years, partnered with Agency Guacamole to execute an influencer marketing/content creator campaign for the brand’s new product line “A Curl Can Dream.”



Agency Guacamole conceptualized the campaign, sourced all talent and brought to life a range of video and still content to share across social networks, with a. focus on diverse groups of women from various communities such as the Latinx and Black communities—partnering with these creators to create wash day and styling content to showcase the new product collection.



To highlight one of the product’s key ingredients, manuka honey, we concepted a custom mailer box inspired by a beekeeper’s box, ultimately landing on a multi-tier “tray” concept to help tell the ingredient story visually and experientially.



The campaign was enormously successful and reached almost 3M people across social and saw higher than average engagement on Tik Tok and Instagram.



Top Content:

• https://agencyguacamole.app.box.com/s/q72h4gzmnatj7qlimhb8ms3s5cm24bar



More Silver Winners
2022
MUSE Advertising Awards - GELECEK ICIN GECMISI OKUMAK: PANDEMIK NOTLAR
Umit Kartoglu and Ozlem Kayim Yildiz

Entrant Company

Extensio et Progressio SARL

Category

Publication - Book

Country / Region

Switzerland

2022
MUSE Advertising Awards - Anterior (logo)
Anterior

Entrant Company

tungsten branding

Category

Corporate Identity - Logos

Country / Region

United States

2022
MUSE Advertising Awards -  I see you brightest in the dark

Entrant Company

HAVAS

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

France

2022
MUSE Advertising Awards - Objetivo Tu Salud: COVID-19 Vaccine Show PSAs

Entrant Company

eContent Digital

Category

Video - COVID-19-Related

Country / Region

United States