MUSE Gold

2022

Empowering the Manufacturing Workforce

Entrant Company

Ceros

Category

Website - Technology / Science

Client's Name

UKG

Country / Region

United States

UKG wanted to create an interactive experience that users could explore to learn about different areas of a facility such as the shop floor, front office, and executive board room. They wanted to bring attention to the challenges each of these departments faced and corresponding solutions they helped with. The client really wanted to put the users in control of the experience and ignite their curiosity through engaging visuals and concise text. This was a collaboration between UKG’s strong vision for how the user will interact with the content, and Ceros’ expertise in online user behavior. By adding elements such as the Challenge/Solution toggle, the experience lets users not only self-select their environment of interest, but clearly see the broad obstacles and how UKG can overcome them.

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