MUSE Platinum

2022

↑↑↓↓←→←→ⒷⒶ (DigiWave Motion Sensing Art Festival )

Entrant Company

Taiwan Academia Industry Consortium

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Economic Development Bureau, Kaohsiung City Government

Country / Region

Taiwan

DigiWave is the latest concept of promoting the new application and trend of the newest technology. Digi is the method for our audience's approach to the theme. Wave means the trend of thought and the flow of communication.

In the world of gaming, we can put ourselves in the virtual world to enjoy the game without limits of race, eras, regions, and cultures. In this generation, “Playing video games” is not only a way of entertainment but also a renovation of habits. Our exhibition is named after the bottoms on the gaming arcade“↑↑↓↓←→←→ⒷⒶ”, with those keys, we can travel freely through the virtual world.

【The main exhibition - Game On】
12*12M Cyclorama Projection Technology is applied in creating large projection work《Ready To Start 》. This work shows the variety of classic imagery of video games, allowing our audience to immerse themselves in the most classic video games. Furthermore, this large projection work also turns into a giant gaming screen. Our audience can freely join the various games, to find clues, interact with other players and gain the competition points, on our official line account through their smartphone.

【Side exhibition - Yancheng 20-in-1 quests】
Yancheng District is an old town in Kaohsiung. We create a realistic ARG(Alternate Reality Game) gaming experience which features 20 levels with cultural backgrounds, ancient boutiques, traditional temples, and a marketplace. Players can locate and interact with the real NPC(Non-Player Character), creating a memorable experience while also vividly reappearing the classic old street vibes as players explore throughout the experience. Collocating with LINE Beacon technology to promote business information, once our official bluetooth system detects the audience’s phone, the system will send the real-time traveling information via the Line messages to attract visitors for the purpose of reviving decayed stores and shopping districts to pass on in the future.

The exhibition is designed in single-player and multiplayer modes with hidden game levels. Featuring 5G & AloT technologies to cope with players the digital information, MR(Mixed Reality) fields and selected carriers to fulfill the interaction, creating a unique exhibition experience.

More Platinum Winners
Event
2022
MUSE Advertising Awards - With the Return of Travel, Booking.Com Is There

Entrant Company

George P. Johnson Experience Marketing

Category

Event - Virtual Event

Country / Region

United States

Video
2022
MUSE Advertising Awards - RIS Brand Overview Video
Raytheon Technologies

Entrant Company

Mountain View Group, Ltd.

Category

Video - Corporate

Country / Region

United States

Video
2022
MUSE Advertising Awards - Clarks and New York, Soles of the City

Entrant Company

Clarks Originals

Category

Video - Documentary

Country / Region

United Kingdom

Video
2022
MUSE Advertising Awards - Meet Your COVID-19 Vaccine
VDH Vaccinate Virginia

Entrant Company

Reingold

Category

Video - COVID-19-Related

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy