MUSE Platinum

2022

↑↑↓↓←→←→ⒷⒶ (DigiWave Motion Sensing Art Festival )

Entrant Company

Taiwan Academia Industry Consortium

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Economic Development Bureau, Kaohsiung City Government

Country / Region

Taiwan

DigiWave is the latest concept of promoting the new application and trend of the newest technology. Digi is the method for our audience's approach to the theme. Wave means the trend of thought and the flow of communication.

In the world of gaming, we can put ourselves in the virtual world to enjoy the game without limits of race, eras, regions, and cultures. In this generation, “Playing video games” is not only a way of entertainment but also a renovation of habits. Our exhibition is named after the bottoms on the gaming arcade“↑↑↓↓←→←→ⒷⒶ”, with those keys, we can travel freely through the virtual world.

【The main exhibition - Game On】
12*12M Cyclorama Projection Technology is applied in creating large projection work《Ready To Start 》. This work shows the variety of classic imagery of video games, allowing our audience to immerse themselves in the most classic video games. Furthermore, this large projection work also turns into a giant gaming screen. Our audience can freely join the various games, to find clues, interact with other players and gain the competition points, on our official line account through their smartphone.

【Side exhibition - Yancheng 20-in-1 quests】
Yancheng District is an old town in Kaohsiung. We create a realistic ARG(Alternate Reality Game) gaming experience which features 20 levels with cultural backgrounds, ancient boutiques, traditional temples, and a marketplace. Players can locate and interact with the real NPC(Non-Player Character), creating a memorable experience while also vividly reappearing the classic old street vibes as players explore throughout the experience. Collocating with LINE Beacon technology to promote business information, once our official bluetooth system detects the audience’s phone, the system will send the real-time traveling information via the Line messages to attract visitors for the purpose of reviving decayed stores and shopping districts to pass on in the future.

The exhibition is designed in single-player and multiplayer modes with hidden game levels. Featuring 5G & AloT technologies to cope with players the digital information, MR(Mixed Reality) fields and selected carriers to fulfill the interaction, creating a unique exhibition experience.

More Platinum Winners
Video
2022
MUSE Advertising Awards - LC 500 CABRIO - EXCITING FORCE

Entrant Company

Lobby Films and Advertising

Category

Video - Automotive

Country / Region

Portugal

Event
2022
MUSE Advertising Awards - Like Beauty in Flames | Museo Guggenheim Bilbao

Entrant Company

Holition

Category

Event - Art Event

Country / Region

United Kingdom

Video
2022
MUSE Advertising Awards - Microworld Class 2 - Wound Exudate
Wound Care People / Molnlycke

Entrant Company

Get Animated Medical

Category

Video - Educational

Country / Region

United Kingdom

Strategic Program
2022
MUSE Advertising Awards - The World’s First MEME Museum

Entrant Company

K11 Concepts Limited

Category

Strategic Program - Interactive Brand Experience

Country / Region

Hong Kong SAR