MUSE Silver

2022

Kyäni Restore® Product Launch Instagram Series

Entrant Company

Kyani Inc.

Category

Social Media - Consumer Campaign

Client's Name

Country / Region

United States

For the launch of our latest product, Kyäni Restore®, we created a campaign series to feature on Instagram to help explain the product and build excitement. For background, Restore is the world-class probiotic blend that ignites the body's production of essential nitric oxide to support blood flow in the digestive system, optimize nutrient absorption, relieve bloating and increase energy. This amazing 5-in-1 formula includes NitroBiotics to support nitric oxide production, plant-based enzymes to soothe and balance digestion, herbs for liver and kidney support, and a proprietary blend of ingredients to support overall gut health.



To launch this incredible product, we used a two-part Instagram series in groups of 8 to tell the story of the benefits in bite-sized digestible pieces (pardon the pun).



The first set of 8 images introduces a problem/solution scenario featuring photography to help the consumer see themselves within the story while the second set of 8 focused on a deeper dive into the formula through the use of imagery and icons. Both sets were created in English and Spanish.

The goal was to build excitement and drive sales. While there were a lot of components to the launch of this great product, we believe our IG campaign was a significant contributor to sell-out status within hours of the launch and upon the second campaign run, we also experienced another sell-out of replenished inventory. This was a win-win!

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