2022

Making Bilingual Customers Feel at Home

Entrant Company

Afflecto Media Marketing

Category

Advertising - Advertising Campaign

Client's Name

Performance Eyecare

Country / Region

United States

With a new doctor that was fluent in Bosnian, our client wanted to let the local Bosnian community know where they could go for their eyecare. In St. Louis there is a growing population of Bosnians, but not all are fluent in English. So visiting a doctor of any kind can be intimidating and uncomfortable. We wanted these people to know that they could visit Performance Eyecare and be heard, understand what their doctor was telling them, and feel at home.