MUSE Gold

2022

Pegasystems GO!

Entrant Company

Pegasystems

Category

Integrated Marketing - Company Branding

Client's Name

Pegasystems

Country / Region

United States

As we all adjusted to life during the pandemic, a sense of stagnation was palpable. We were stuck at home, uncertain of our situations, and unable to go, well, anywhere. Many businesses, too, were idling in the face of so much change. They were trying to manage what they could control, but unsure how to navigate the next chapter of their digital transformation.



To shatter stagnation, we fired on Pegasystems GO! Careening out of the gate full of vibrant colors and undeniable energy, this new brand identity encourages our clients to go as far and as fast as they can in the direction of a superior future. The tone encourages folks to take advantage of their potential and head toward bigger results and greater efficiency at top speed.

Credits

Creative Director, Pegasystems
Carlos Perez
VP, Brand, Content, Creative, Pegasystems
Molly Sullivan
CMO, Pegasystems
Tom Libretto
Associate Creative Director, Design
Jenna Cascio
Senior Designer
Alison Eagle
Lead Digital Designer
Yaoming Hao
Lead Copywriter
Anna Kramer
Lead Designer
Jesse Ackerman
Creative Operations
Sara Fix
Senior Marketing Project Specialist
Kate Sutherby
Lead Art Director
Chuck Matzker
Writer, Copyeditor
Rick Frisiello
Sr. Manager, Video Production, Pegasystems
Jason Walsh
Audio Editor, Pegasystems
Ben Ayotte
Sr. Motion Graphics Designer, Pegasystems
Ankit Patel
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