2022
PegaWorld 2021
Entrant Company
Pegasystems
Category
Event - B2B Event
Client's Name
Pegasystems
Country / Region
United States
Leading up to the event, it was imperative to use intrigue to our advantage. We wanted folks to know PegaWorld iNspire would be out of the ordinary, while also not pulling every rabbit out of our hat. Throughout our marketing, we introduced a portal within the branded iN that invited people to register and come in to explore. This served as a worthy metaphor for PegaWorld itself: Just beyond where you are, there’s a place full of bold and thought-provoking ideas. Our creative featured people interacting with the portal but didn’t show what’s inside. That reveal was saved for day-of.
Credits
Entrant Company
Rentyl Resorts
Category
Video - TV Series / Episodes
Country / Region
United States
Entrant Company
Lean Marketing
Category
Outdoor Advertising - Signage
Country / Region
United States
Entrant Company
HERO Marketing
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Mad Men Marketing
Category
Corporate Identity - Logos
Country / Region
United States