MUSE Gold

2022

PegaWorld 2021

Entrant Company

Pegasystems

Category

Event - B2B Event

Client's Name

Pegasystems

Country / Region

United States

Leading up to the event, it was imperative to use intrigue to our advantage. We wanted folks to know PegaWorld iNspire would be out of the ordinary, while also not pulling every rabbit out of our hat. Throughout our marketing, we introduced a portal within the branded iN that invited people to register and come in to explore. This served as a worthy metaphor for PegaWorld itself: Just beyond where you are, there’s a place full of bold and thought-provoking ideas. Our creative featured people interacting with the portal but didn’t show what’s inside. That reveal was saved for day-of.

Credits

Head of Video, Pegasystems
Jason Walsh
Lead Animator, Pegasystems
Julio Negron
Events Video Producer, Pegasystems
Sam Cecil
Creative Director, Pegasystems
Carlos Perez
Creative Operations, Pegasystems
Sara Fix
Senior Designer, Pegasystems
Alison Eagle
Lead Digital Designer, Pegasystems
Yaoming Hao
Lead PegaWorld Copywriter, Pegasystems
Anna Kramer
Lead PegaWorld Designer, Pegasystems
Jesse Ackerman
VP, Customer Experience & Events, Pegasystems
Michael Brenner
Senior Director, Event Marketing & Content, Pegasystems
Isla Pageau
VP, Brand, Content, Creative, Pegasystems
Molly Sullivan
CMO, Pegasystems
Tom Libretto
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