2022
PegaWorld 2021
Entrant Company
Pegasystems
Category
Event - B2B Event
Client's Name
Pegasystems
Country / Region
United States
Leading up to the event, it was imperative to use intrigue to our advantage. We wanted folks to know PegaWorld iNspire would be out of the ordinary, while also not pulling every rabbit out of our hat. Throughout our marketing, we introduced a portal within the branded iN that invited people to register and come in to explore. This served as a worthy metaphor for PegaWorld itself: Just beyond where you are, there’s a place full of bold and thought-provoking ideas. Our creative featured people interacting with the portal but didn’t show what’s inside. That reveal was saved for day-of.
Credits
Entrant Company
Phoenix Lifestyle Marketing Group
Category
Branded Content - Corporate Communications
Country / Region
United States
Entrant Company
Circonflex
Category
Audio - Music
Country / Region
Canada
Entrant Company
GMR Marketing
Category
Integrated Marketing - Event Marketing
Country / Region
United States
Entrant Company
Daehong Communications
Category
Advertising - Newspaper AD (Campaign)
Country / Region
South Korea