2022
PegaWorld 2021
Entrant
Pegasystems
Category
Event - B2B Event
Client's Name
Pegasystems
Country / Region
United States
Gallery
About The Entry
Leading up to the event, it was imperative to use intrigue to our advantage. We wanted folks to know PegaWorld iNspire would be out of the ordinary, while also not pulling every rabbit out of our hat. Throughout our marketing, we introduced a portal within the branded iN that invited people to register and come in to explore. This served as a worthy metaphor for PegaWorld itself: Just beyond where you are, there’s a place full of bold and thought-provoking ideas. Our creative featured people interacting with the portal but didn’t show what’s inside. That reveal was saved for day-of.
Credits
Entrant
North Street Creative
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant
Shanghai Nasalcleaner Bio-technology Co.,Ltd
Category
App - Health & Wellness
Country / Region
China
Entrant
Decca
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United States
Entrant
CoStar Group
Category
Branded Content - Recruitment
Country / Region
United States