2022
PegaWorld 2021
Entrant
Pegasystems
Category
Event - B2B Event
Client's Name
Pegasystems
Country / Region
United States
Gallery
About The Entry
Leading up to the event, it was imperative to use intrigue to our advantage. We wanted folks to know PegaWorld iNspire would be out of the ordinary, while also not pulling every rabbit out of our hat. Throughout our marketing, we introduced a portal within the branded iN that invited people to register and come in to explore. This served as a worthy metaphor for PegaWorld itself: Just beyond where you are, there’s a place full of bold and thought-provoking ideas. Our creative featured people interacting with the portal but didn’t show what’s inside. That reveal was saved for day-of.
Credits
Entrant
Tier10
Category
Video - TV Ad
Country / Region
United States
Entrant
McKinsey Global Publishing
Category
Publication - Publication / Other___
Country / Region
United States
Entrant
Decca
Category
Social Media - Sustainability & Environment
Country / Region
United States
Entrant
United Heritage Credit Union
Category
Video - TV Ad
Country / Region
United States