2022
PegaWorld 2021
Entrant
Pegasystems
Category
Event - B2B Event
Client's Name
Pegasystems
Country / Region
United States
Leading up to the event, it was imperative to use intrigue to our advantage. We wanted folks to know PegaWorld iNspire would be out of the ordinary, while also not pulling every rabbit out of our hat. Throughout our marketing, we introduced a portal within the branded iN that invited people to register and come in to explore. This served as a worthy metaphor for PegaWorld itself: Just beyond where you are, there’s a place full of bold and thought-provoking ideas. Our creative featured people interacting with the portal but didn’t show what’s inside. That reveal was saved for day-of.
Credits
Entrant
APV
Category
Video - Law & Legal Services
Country / Region
Hong Kong SAR
Entrant
Clarity Partners, LLC
Category
Website - Government
Country / Region
United States
Entrant
WarnerMedia - Courageous Studios
Category
Branded Content - Public Service & Activism
Country / Region
United States
Entrant
Content Creatures Ltd
Category
Video - Nonprofit
Country / Region
United Kingdom