MUSE Gold

Hong Kong S.A.R., China

2022

COLOURLIVING

Entrant Company

COLOURLIVING

Category

Website

Client's Name

Sub-Category

Retail

COLOURLIVING, the one-of-a-kind lifestyle concept emporium in Hong Kong championing impeccable design and cultivating a premium lifestyle, launched its online shopping store www.colourliving.shop in May 2020, securing the brand as a key player in the digital marketplace. Adopting a clean, minimalist profile and modern, refined style, the website is designed to give customers an intuitive browsing experience and ease of use with dynamic page layouts automatically adapting to fit different screen sizes. Distinguished by a user-friendly interface backed by clearly defined sections on the homepage and carefully-thought roadmap, the portal has successfully bridged the gap between offline and online platforms through a series of campaigns and promotions communicated via the website and social media, setting a new benchmark for e-commerce websites in the industry. Featuring the best design-minded and artistic products sourced around the world with a peculiar story behind them, the online store offers a unique opportunity for customers to shop thousands of contemporary lifestyle commodities that uphold both form and functions by leading European and global brands as well as designers at their fingertips. The COLOURLIVING digital store strives to nurture a curated shopping experience across a varied product range: high-end furniture, bath & spa, kitchen, lifestyle & accessories, lighting, wall & floor coverings and metal & iron goods. Driven by an unparalleled collection that makes a difference, the online portal enables interior designers and design-savvy individuals to find the perfect pieces to furbish either commercial spaces or domestic abodes. A series of promotional campaigns coincided the launch of the shopping site was met with great reception. The online portal will continue to evolve to be a one-stop shopping mall that complements the brand’s physical store in Hong Kong.

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