Leading Financial Progression Through an Inclusive Lens

In 2022, Universal Admedia was tasked by woman-owned independent broker-dealer Wall Street-based Ferretti Group, Inc. to define a new brand identity for the company and to launch a new website and thought leadership within the financial services industry. The engagement produced a unique brand identity rooted in the firm's decades of leadership on Wall Street. After beginning on Wall Street as a runner in the mid-80s and further launching his career at Goldman Sachs, Stephen Ferretti founded the company in 1999. Currently operated under CEO/CCO Phyllis Arena Woods, Ferretti Group, Inc. built its reputation by maintaining the highest levels of service and quality, prioritizing client anonymity, and SEC and FINRA compliance. The firm has expanded its offerings to serve the needs of a wide array of clients and family offices, and with it, the need to move to the digital space is more prominent. Universal Admedia's task is to design and develop a website that is rich in information, content, and the portrayal of the firm's history, while maintaining its stature and reputation. Universal Admedia's deliverables include brand identity, visual identity, verbal identity, website design and production, social media content, and marketing collateral.