MUSE Gold

2022

Stay human behind the wheel too!

Entrant Company

Lounge Group

Category

Video - TV Ad Campaign

Client's Name

Hungarian Motorsport And Green Mobility Development Agency

Country / Region

Hungary

Anyone who takes part in traffic in Hungary must have experienced the state of our transport culture. Whether we are driving a car, riding a motorcycle or just taking a bus, we’ll definitely feel the tension, anger, aggression and complete lack of empathy in the air. On the roads, we often completely undress ourselves, not paying attention to the other, we tend to forget that human behavior, however especially road safety is more important than getting there somewhere on time. We created a campaign that showed you how to behave on the roads with an exciting and creative twist, and worked with confrontation instead of persuasion, as everyone already knows the problem to boredom, so it’s important for the effectiveness of the campaign not only to know about it, but to also feel its importance. We had eight successful public figures in the campaign, this way we can said the message authentically in several styles: Stay human behind the wheel too! The result was not missed. Millions of views on Tik Tok, Facebook and Youtube. Facebook appearance: 1 868 558, TikTok appearance: 5 975 990, TikTok views: 5 559 485. And this did not include access by public actors on their own interface.



Public figures: Csaba Pindroch, Zsolt Anger, Fanni Weisz, Anita Görbicz,

Ottó Vincze, János Balázs, Pál Szalóczy, Armand Kautzky.

Credits

Communication Director / HUMDA
Laszlo Lazar
Communication manager / HUMDA
Orsolya Schubert
PR manager / HUMDA
Daniel More
Creative director / Lounge Group
Peter Radovics
Creative Group Head / Lounge Group
Tamás Ungor
Senior graphic designer / Lounge Group
Adam Varsanyi
Junior copywriter / Lounge Group
Dénes Kisantal
Junior copywriter / Lounge Group
Boldizsár Schafarek
Account director / Lounge Group
Gergely Dovicsovicz
Account manager / Lounge Group
Kata Szabó-Márkus
Media planner / Lounge Group
Judit Cseke
Media Planner / Lounge Group
Dorina Veres
Head of production / 235 films
László Dreissiger
Producer / 235 films
Valéria Moór
Director
Miki 357
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