2022
Safe Home
Entrant Company
Miami Ad School Toronto
Category
Student Submission - Student / Other___
Client's Name
Google+BWSS
Country / Region
India
What if smart speakers like Google Home can help rescue victims of domestic abuse?
Google partners with BWSS (Battered Women Support Service) to create custom safe word commands for all the smart speakers.
The assistant will be triggered as soon as the safe word is used and it will alert the BWSS hotline for help.
For the legitimacy of each alert, it will also record the live conversation from the moment the safe word is used.
Credits
Entrant Company
Dean&Co.
Category
Strategic Program - Digital Marketing Campaign
Country / Region
United States
Entrant Company
Aufait UX
Category
App - Education
Country / Region
India
Entrant Company
Lounge Group
Category
Video - Health & Fitness
Country / Region
Hungary
Entrant Company
North China Municipal Engineering Design & Research Institute Co.,Ltd.
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China