2022
Safe Home
Entrant Company
Miami Ad School Toronto
Category
Student Submission - Student / Other___
Client's Name
Google+BWSS
Country / Region
India
What if smart speakers like Google Home can help rescue victims of domestic abuse? Google partners with BWSS (Battered Women Support Service) to create custom safe word commands for all the smart speakers. The assistant will be triggered as soon as the safe word is used and it will alert the BWSS hotline for help. For the legitimacy of each alert, it will also record the live conversation from the moment the safe word is used.
Credits
Entrant Company
Daehong Communications
Category
Advertising - Magazine AD (Campaign)
Country / Region
Korea South
Entrant Company
HANGZHOU CHANCEMATE TECH CORP.
Category
Marketing & Promotional - Infographics
Country / Region
China
Entrant Company
Walkers
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Chile
Entrant Company
Asurion
Category
Integrated Marketing - Internal Campaign
Country / Region
United States