MUSE Gold

2022

Safe Home

Entrant Company

Miami Ad School Toronto

Category

Student Submission - Student / Other___

Client's Name

Google+BWSS

Country / Region

India

What if smart speakers like Google Home can help rescue victims of domestic abuse?

Google partners with BWSS (Battered Women Support Service) to create custom safe word commands for all the smart speakers.

The assistant will be triggered as soon as the safe word is used and it will alert the BWSS hotline for help.

For the legitimacy of each alert, it will also record the live conversation from the moment the safe word is used.

Credits

Art Director
Divya Jain
Copywriter
Sweekriti Chand
Voiceover Artist
Pablo Chattopadhyay
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