2022
Safe Home
Entrant Company
Miami Ad School Toronto
Category
Student Submission - Student / Other___
Client's Name
Google+BWSS
Country / Region
India
What if smart speakers like Google Home can help rescue victims of domestic abuse?
Google partners with BWSS (Battered Women Support Service) to create custom safe word commands for all the smart speakers.
The assistant will be triggered as soon as the safe word is used and it will alert the BWSS hotline for help.
For the legitimacy of each alert, it will also record the live conversation from the moment the safe word is used.
Credits
Entrant Company
Lean Marketing
Category
Social Media - Instagram Page
Country / Region
United States
Entrant Company
1DS Collective
Category
Video - Health & Fitness
Country / Region
United States
Entrant Company
WarnerMedia - Courageous Studios
Category
Social Media - Video
Country / Region
United States
Entrant Company
Two Brothers Creative
Category
Video - Self-Promotion
Country / Region
United States