MUSE Silver

United States

2022

Buckner Retirement Services Website Redesign

Entrant Company

Dreamscape Marketing

Category

Website

Client's Name

Buckner Retirement Services

Sub-Category

Website / Other___

This website design was completed by our Design team with the intention of refreshing one of Texas' largest and most-respected senior living providers. We crafted a brand new look and feel that was easy for their target audience to use and understand, but shared the company's upmarket, luxury brand that spreads to their children locations. We took inspiration from high-end hospitality destinations to create a bold, high-energy look and feel, to separate them from their competitors. The brand's signature colors are in full effect, and a brand new typographical scheme elevate the brand and the website. Strong visual cues paired with fun, vibrant imagery showcase unique selling points for the brand. Strong, clear copywriting and a strategic SEO strategy round out the website as a cornerstone for a new visual identity for Buckner Retirement Services.

Credits

Senior Designer
Lara Florek
Creative Director
Cory Anotado
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