2022
Entrant Company
Category
Client's Name
Country / Region
With in-person conventions on hold in 2021, our teams got to work on the ultimate virtual
anime convention for fans worldwide. To spread the word about our expo, we created an energetic explainer following our computerized mascot, Crunchyroll-Hime, as she explores the online experience's content rich world of free-to-attend online panels, presentations, concerts, kittens, and more. Our completed spot worked to radiate positive energy amid a troubled time, and warmly welcome anime fans to an engaging, immersive set of experiences.
At Virtual Crunchyroll Expo, fans experienced:
Four live stages and a pre-loaded Video-On-Demand area
More than 100 panels including Japanese guest panels, premieres, regional panels, fan panels, galleries, concerts and more.
More than 70 guests and six musical acts that performed incredible concerts for fans around the world
Tons of other virtual convention experiences like an artist alley, exhibitor hall, Quiet Rooms, Art Galleries, Scavenger hunts, Anime Raves and a Virtual CRX Manga Library!
Credits
Entrant Company
Holition
Category
Experiential & Immersive - Live Experiences
Country / Region
United Kingdom
Entrant Company
UST
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
Lounge Group
Category
Video - TV Ad
Country / Region
Hungary
Entrant Company
Array
Category
Corporate Identity - Brand Identity
Country / Region
Canada