2022
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With in-person conventions on hold in 2021, our teams got to work on the ultimate virtual
anime convention for fans worldwide. To spread the word about our expo, we created an energetic explainer following our computerized mascot, Crunchyroll-Hime, as she explores the online experience's content rich world of free-to-attend online panels, presentations, concerts, kittens, and more. Our completed spot worked to radiate positive energy amid a troubled time, and warmly welcome anime fans to an engaging, immersive set of experiences.
At Virtual Crunchyroll Expo, fans experienced:
Four live stages and a pre-loaded Video-On-Demand area
More than 100 panels including Japanese guest panels, premieres, regional panels, fan panels, galleries, concerts and more.
More than 70 guests and six musical acts that performed incredible concerts for fans around the world
Tons of other virtual convention experiences like an artist alley, exhibitor hall, Quiet Rooms, Art Galleries, Scavenger hunts, Anime Raves and a Virtual CRX Manga Library!
Credits
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McKinsey Global Publishing
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Publication - Publication / Other___
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United States
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Lisa Gorham Creative
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Corporate Identity - Logos
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United States
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United Esports
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Strategic Program - Social Media Campaign
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United States
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Skalawag Productions
Category
Video - Food & Beverage
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United States