MUSE Gold

2022

Virtual Crunchyroll Expo 2021

Entrant Company

Crunchyroll

Category

Event - Virtual Event

Client's Name

Country / Region

United States

With in-person conventions on hold in 2021, our teams got to work on the ultimate virtual
anime convention for fans worldwide. To spread the word about our expo, we created an energetic explainer following our computerized mascot, Crunchyroll-Hime, as she explores the online experience's content rich world of free-to-attend online panels, presentations, concerts, kittens, and more. Our completed spot worked to radiate positive energy amid a troubled time, and warmly welcome anime fans to an engaging, immersive set of experiences.

At Virtual Crunchyroll Expo, fans experienced:
Four live stages and a pre-loaded Video-On-Demand area
More than 100 panels including Japanese guest panels, premieres, regional panels, fan panels, galleries, concerts and more.
More than 70 guests and six musical acts that performed incredible concerts for fans around the world
Tons of other virtual convention experiences like an artist alley, exhibitor hall, Quiet Rooms, Art Galleries, Scavenger hunts, Anime Raves and a Virtual CRX Manga Library!

Credits

Head of Events / Crunchyroll
Mary Franklin
Director of Events / Crunchyroll
Adam Sheehan
Events Manager / Crunchyroll
Khahil White, Lauren Marks-Stevens
Creative Director / Crunchyroll
Anibal Nunez
Lead Art Director/ Motion Design / Crunchyroll
Bill Bergen
Post Supervisor / Crunchyroll
Tiffany Loving
Senior Producer / Crunchyroll
Namiko Yodono
Editorial / Sound Design
Daria Peshkova
Sound Design
Shane Hendrickson, Manny Sanchez
Writer / Crunchyroll
Caleb Goellner, Robert Leon
Motion Graphics/ 3D Animation
Johan Petit, Benjamin Tessier
Design
Stephanie Gaddi, Pauby Widjaja, Mina Hirano
2D Character Animation
Frida Ramirez
Music
Ben Briggs, Noel Keith
Music Producer
James Ladino
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