MUSE Gold

2022

Camera Skills - Video Series for Trainer

Entrant Company

brain script® by DIKT GmbH

Category

Video - Training

Client's Name

AUDI AG

Country / Region

Germany

For our client Audi, we developed an online video train-the-trainer series during the Covid pandemic, teaching trainers at national subsidiaries and importers how to shoot and edit small training films themselves using smartphones or cameras. This series is in addition to the live online training we have been conducting for Audi when the previously known face-to-face training could no longer be conducted due to Corona. This allows Audi to show our explanations to trainers who were unable to attend the live online training sessions.
An important requirement of the customer was that the trainers should be enabled to produce the videos themselves in an appealing quality, but without a camera crew or expensive technical equipment.

The series consists of three films and a teaser trailer:

1) Camera Skills - Technical Aspects
Here, the two trainers show viewers which technical tools make video shoots particularly successful: The right lighting, the right sound, the use of tripods and stabilizers, and the use of software and drones.
2) Camera Skills - Car Presentation
In this video, trainers learn how to best stage a car. The presenters give tips for interior shots, exterior shots, and dynamic shots with the car in motion.
3) Camera Skills - Role of a Moderator
The role of the presenter or trainer in the training video or live online training is critical to the success of the video. In this video, the presenters explain the most important rules for preparing and adapting the content to the target audience, the authentic use of body language, the use of effective rhetoric stylistic devices and effective staging.

Teaser Trailer:
This teaser trailer shows excerpts from the 3 camera skill learning videos and is intended to whet your appetite to book the live online trainings or watch the 3 videos.

Credits

Producer / Director
Dr. Nikolai A. Behr
Script
Dipl. Kfm. Georg von Stein
DoP
Nikola Krivokuca
DoP
Jannis Estenfelder
Editor
Markus Herm
More Gold Winners
Strategic Program
2022
MUSE Advertising Awards - McKinsey for Kids
MKinsey and Company

Entrant Company

McKinsey Global Publishing

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

United States

CSR
2022
MUSE Advertising Awards - ESG by the Numbers

Entrant Company

Resolute Forest Products

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Canada

App
2022
MUSE Advertising Awards - Cicada Sleep App
Shanghai Nasalcleaner Bio-technology Co.,Ltd

Entrant Company

Shanghai Nasalcleaner Bio-technology Co.,Ltd

Category

App - Health & Wellness

Country / Region

China

Video
2022
MUSE Advertising Awards - Inside the Bear's Den
The Bears Den Resort Orlando

Entrant Company

Rentyl Resorts

Category

Video - TV Series / Episodes

Country / Region

United States