2022
Entrant Company
Category
Client's Name
Country / Region
For our client Audi, we developed an online video train-the-trainer series during the Covid pandemic, teaching trainers at national subsidiaries and importers how to shoot and edit small training films themselves using smartphones or cameras. This series is in addition to the live online training we have been conducting for Audi when the previously known face-to-face training could no longer be conducted due to Corona. This allows Audi to show our explanations to trainers who were unable to attend the live online training sessions.
An important requirement of the customer was that the trainers should be enabled to produce the videos themselves in an appealing quality, but without a camera crew or expensive technical equipment.
The series consists of three films and a teaser trailer:
1) Camera Skills - Technical Aspects
Here, the two trainers show viewers which technical tools make video shoots particularly successful: The right lighting, the right sound, the use of tripods and stabilizers, and the use of software and drones.
2) Camera Skills - Car Presentation
In this video, trainers learn how to best stage a car. The presenters give tips for interior shots, exterior shots, and dynamic shots with the car in motion.
3) Camera Skills - Role of a Moderator
The role of the presenter or trainer in the training video or live online training is critical to the success of the video. In this video, the presenters explain the most important rules for preparing and adapting the content to the target audience, the authentic use of body language, the use of effective rhetoric stylistic devices and effective staging.
Teaser Trailer:
This teaser trailer shows excerpts from the 3 camera skill learning videos and is intended to whet your appetite to book the live online trainings or watch the 3 videos.
Credits
Entrant Company
McKinsey Global Publishing
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United States
Entrant Company
Resolute Forest Products
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Canada
Entrant Company
Shanghai Nasalcleaner Bio-technology Co.,Ltd
Category
App - Health & Wellness
Country / Region
China
Entrant Company
Rentyl Resorts
Category
Video - TV Series / Episodes
Country / Region
United States