MUSE Platinum

2022

Providence

Entrant Company

WarnerMedia - Courageous Studios

Category

Branded Content - Healthcare & Pharma

Client's Name

Providence

Country / Region

United States

Basketball legend Howard White has seen it all – from high school hoops to a college coaching career to a top job at Nike working with some of the greatest all-time names in basketball. But when his heart began to fail, Howard knew he’d have to rely on a team of healthcare superstars at Providence to have a shot at getting a new heart in time.

To tell Howard’s incredible heart transplant story, we shot a rhythmic, high-energy style video brought to life thanks to a few called-in favors from Howard’s famous friends. Our film celebrates the life of this Black pioneer as well as the incredible teamwork of Providence doctors and nurses who gave him a new lease on life thanks to a new heart.

With digital placements over-delivering by nearly 10M impressions, and social engagement rates performing 77% stronger than CNN benchmarks, our film generated huge positive sentiment, highlighting the compassionate, best-in-class care available at the Providence hospital network while also telling the powerful story of a living legend who deserves wider recognition.

Credits

Providence
Wade Osborne
Providence
Lisa Helderop
Providence
Marcia Williams
Courageous Studios
Jessica Kudlacik
Courageous Studios
Stephen Vocaturo
Courageous Studios
José Cerqueiro
Courageous Studios
Sean Brown
Courageous Studios
Paul Sundue
Courageous Studios
Otto Bell
Courageous Studios
Michal Shapira
More Platinum Winners
Video
2022
MUSE Advertising Awards - Fasterclass
Toyota Motor North America

Entrant Company

Intertrend Communications

Category

Video - Cultural

Country / Region

United States

Social Media
2022
MUSE Advertising Awards - The Ritz-Carlton: Lewis Hamilton in Budapest

Entrant Company

The Ritz-Carlton

Category

Social Media - Influencer & Celebrity

Country / Region

United States

Branded Content
2022
MUSE Advertising Awards - Cat Trial 11: Hot Wheels
Caterpillar Inc.

Entrant Company

Caterpillar Inc.

Category

Branded Content - Branded Content / Other___

Country / Region

United States

Integrated Marketing
2022
MUSE Advertising Awards - AppGallery Global Brand Campaign

Entrant Company

Huawei / Aspiegel

Category

Integrated Marketing - COVID-19-Related

Country / Region

United Kingdom

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy