2022
Entrant Company
Category
Client's Name
Country / Region
PenFed Credit Union had an opportunity for a 100% share-of-voice in a section of Dulles Airport. The space included a walkway-lining billboard the length of a football field as well as fabric panels before and after the walkway and an L-shaped unit on the escalator leading from the space.
WHITE64 was tasked with developing a creative solution that would speak to PenFed’s entire product line and appeal to both military and civilian travelers. We developed two journeys — one for each side of the walkway — highlighting life’s milestones and showing how PenFed helps you along the way.
The impressive space helped cement PenFed as a major Washington-area financial institution and introduced hundreds of thousands of travelers to their full line of products.
Credits
Entrant Company
Two Brothers Creative
Category
Video - Animation
Country / Region
United States
Entrant Company
Asurion
Category
Video - Insurance
Country / Region
United States
Entrant Company
GMR Marketing
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Dreamscape Marketing
Category
Website - Website / Other___
Country / Region
United States