United States
2022
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Client's Name
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PenFed Credit Union had an opportunity for a 100% share-of-voice in a section of Dulles Airport. The space included a walkway-lining billboard the length of a football field as well as fabric panels before and after the walkway and an L-shaped unit on the escalator leading from the space. WHITE64 was tasked with developing a creative solution that would speak to PenFed’s entire product line and appeal to both military and civilian travelers. We developed two journeys — one for each side of the walkway — highlighting life’s milestones and showing how PenFed helps you along the way. The impressive space helped cement PenFed as a major Washington-area financial institution and introduced hundreds of thousands of travelers to their full line of products.
Credits
Entrant Company
CBC Creative
Sub Category
Product Branding
Entrant Company
Gutenberg Communications
Sub Category
Integrated Marketing Campaign
Entrant Company
Indiblu Creative
Sub Category
Publication / Other___
Entrant Company
Lonegunman Entertainment
Sub Category
Automotive