MUSE Silver

2022

PenFed Airport Tunnel

Entrant Company

WHITE64

Category

Experiential & Immersive - Out-of-Home

Client's Name

PenFed Credit Union

Country / Region

United States

PenFed Credit Union had an opportunity for a 100% share-of-voice in a section of Dulles Airport. The space included a walkway-lining billboard the length of a football field as well as fabric panels before and after the walkway and an L-shaped unit on the escalator leading from the space.

WHITE64 was tasked with developing a creative solution that would speak to PenFed’s entire product line and appeal to both military and civilian travelers. We developed two journeys — one for each side of the walkway — highlighting life’s milestones and showing how PenFed helps you along the way.

The impressive space helped cement PenFed as a major Washington-area financial institution and introduced hundreds of thousands of travelers to their full line of products.

Credits

VP, Group Creative Director - WHITE64
Heather Knight
Associate Creative Director - WHITE64
jennifer adu-SHAcKELFORD
VP, Creative Director - WHITE64
Alex Belgrave
Senior Copywriter - WHITE64
Mike Stango
Director of Project Management - WHITE64
Tawnya Setterlund
Senior Production Designer - WHITE64
Karen Fletcher
VP, Group Account Director - WHITE64
Kelly Weismiller
More Silver Winners
Website
2022
MUSE Advertising Awards - The Law Office of Olivia C. Cummings

Entrant Company

Conversations, LLC

Category

Website - Law & Legal Services

Country / Region

United States

Website
2022
MUSE Advertising Awards - Keystone's Fireplace and Stove Website
Keystone's Fireplace and Stove

Entrant Company

Jump Creative

Category

Website - Energy

Country / Region

United States

Video
2022
MUSE Advertising Awards - Simple Mills - Almond Flour Crackers

Entrant Company

Skalawag Productions

Category

Video - Food & Beverage

Country / Region

United States

Experiential & Immersive
2022
MUSE Advertising Awards - Litter Lane
Litter Ends Here

Entrant Company

Greenville County

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy