MUSE Silver

2022

PenFed Airport Tunnel

Entrant Company

WHITE64

Category

Experiential & Immersive - Out-of-Home

Client's Name

PenFed Credit Union

Country / Region

United States

PenFed Credit Union had an opportunity for a 100% share-of-voice in a section of Dulles Airport. The space included a walkway-lining billboard the length of a football field as well as fabric panels before and after the walkway and an L-shaped unit on the escalator leading from the space.



WHITE64 was tasked with developing a creative solution that would speak to PenFed’s entire product line and appeal to both military and civilian travelers. We developed two journeys — one for each side of the walkway — highlighting life’s milestones and showing how PenFed helps you along the way.



The impressive space helped cement PenFed as a major Washington-area financial institution and introduced hundreds of thousands of travelers to their full line of products.

Credits

VP, Group Creative Director - WHITE64
Heather Knight
Associate Creative Director - WHITE64
jennifer adu-SHAcKELFORD
VP, Creative Director - WHITE64
Alex Belgrave
Senior Copywriter - WHITE64
Mike Stango
Director of Project Management - WHITE64
Tawnya Setterlund
Senior Production Designer - WHITE64
Karen Fletcher
VP, Group Account Director - WHITE64
Kelly Weismiller
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