2022
Entrant Company
Category
Client's Name
Country / Region
The “Invest In Yourself” campaign turned common RRSP/401k language into sexual innuendos.
Our creative campaign took well-known terms in investment advertising and used them to express the benefits of investing in yourself sexually. Terms such as “investment tools,” “increase your liquidity,” and “adjustable bonds” makes women think of finances at first, but once the PinkCherry name is revealed with the Womanizer Liberty clitoral stimulator or the Chorus couple vibrator, the real message comes shining through.
We used radio, print, and out of home advertising to give women the permission, power, and curiosity to explore all that PinkCherry has to offer with its partnership with WowTech products. The campaign included major billboards and radio ads nationally across Canada and the U.S., ranging from CNN, Fox, and the provocative The Howard Stern Show.
Credits
Entrant Company
Agent Image
Category
Website - Real Estate
Country / Region
United States
Entrant Company
CJ ENM
Category
Video - Music
Country / Region
South Korea
Entrant Company
Reciprocal Space
Category
Video - Medical
Country / Region
United Kingdom
Entrant Company
Lounge Group
Category
Video - TV Ad
Country / Region
Hungary