MUSE Gold

2022

Mutual Fun

Entrant Company

The Local Collective

Category

Audio - Radio AD

Client's Name

PinkCherry.com

Country / Region

Canada

The “Invest In Yourself” campaign turned common RRSP/401k language into sexual innuendos.

Our creative campaign took well-known terms in investment advertising and used them to express the benefits of investing in yourself sexually. Terms such as “investment tools,” “increase your liquidity,” and “adjustable bonds” makes women think of finances at first, but once the PinkCherry name is revealed with the Womanizer Liberty clitoral stimulator or the Chorus couple vibrator, the real message comes shining through.

We used radio, print, and out of home advertising to give women the permission, power, and curiosity to explore all that PinkCherry has to offer with its partnership with WowTech products. The campaigns radio ads ran nationally across Canada and the U.S., ranging from CNN, Fox, and the provocative The Howard Stern Show.

Credits

President and Chief Creative Officer
Matt Litzinger
Managing Director
Kaitlin Doherty
Solutions & Operations Director
Lauren Brown
Art Director
Grant Cleland
Copywriter
Sean Atkinson
Brand Director
Amanda McMillan
Integrated Strategy Director
Michael Ash
More Gold Winners
Video
2022
MUSE Advertising Awards - Zeisberg Lab - Simplifying Technical Complexity Using Design
Zeisberg Lab, Göttingen University Medical Center

Entrant Company

Blue Hat

Category

Video - COVID-19-Related

Country / Region

Portugal

Corporate Identity
2022
MUSE Advertising Awards - Arc53 Developments Logo
Arc53 Developments

Entrant Company

Chewy Designs

Category

Corporate Identity - Logos

Country / Region

Canada

Website
2022
MUSE Advertising Awards - Stuart Country Day School of the Sacred Heart
Stuart Country Day School of the Sacred Heart

Entrant Company

Finalsite

Category

Website - Education

Country / Region

United States

Corporate Identity
2022
MUSE Advertising Awards - Reimagining our brand and the future of work

Entrant Company

Alludo

Category

Corporate Identity - Corporate Identity / Other___

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy