Mutual Fun

The “Invest In Yourself” campaign turned common RRSP/401k language into sexual innuendos.
Our creative campaign took well-known terms in investment advertising and used them to express the benefits of investing in yourself sexually. Terms such as “investment tools,” “increase your liquidity,” and “adjustable bonds” makes women think of finances at first, but once the PinkCherry name is revealed with the Womanizer Liberty clitoral stimulator or the Chorus couple vibrator, the real message comes shining through.
We used radio, print, and out of home advertising to give women the permission, power, and curiosity to explore all that PinkCherry has to offer with its partnership with WowTech products. The campaigns radio ads ran nationally across Canada and the U.S., ranging from CNN, Fox, and the provocative The Howard Stern Show.