2022
Not For Lease
Entrant Company
The Local Collective
Category
Outdoor Advertising - COVID-19-Related
Client's Name
Roncesvalles Village BIA
Country / Region
Canada
The Creative
“Roncesvalles Not For Lease”
On Nov. 24, the second day of the new lockdown, “Roncy” residents woke up to more than 50 store/business windows covered in craft paper, with “For Lease” signs. This arresting display forced shoppers to viscerally experience the reality of the pandemic.
At noon, in a coordinated event, the store owners ripped off the paper to reveal the core campaign message underneath: to resist the lure of Amazon and support independent retailers. We also had federal and provincial members of Parliament attend and speak to the media.
Instagram, including IG stories, was the primary social media channel used to drive awareness and spark conversations.
Credits
Entrant Company
George P. Johnson Experience Marketing and Spinifex Group
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Country / Region
United States
Entrant Company
Champagne & Gyoza
Category
Video - Entertainment
Country / Region
United States
Entrant Company
Project Istanbul
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Turkey
Entrant Company
George P. Johnson Experience Marketing
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
United States