IBM Think Pop Up DACH

A Great Idea
IBM is a legacy, global brand with cutting-edge technology in cloud, mobility, storage, security and more. As their experiential marketing agency for over 20 years, GPJ has a long history of working with IBM to communicate their brand value and help them achieve return on investment though face to face and digital experiences.
In 2019, we were working together on a mobile pop-up that would travel to strategic locations throughout the DACH region, strengthening IBM brand awareness and solutions.
The two-story Pop-up was designed with multiple flexible spaces for events, meetings, and co-creation workshops with clients and prospects.
Due to COVID, the roadshow was canceled and the Pop-up never left the warehouse in 2020.
A Digital Solution
As innovative partners, we didn’t let the pandemic derail our creativity. Together with IBM, we created a digital solution to bring the Pop-up to life. The result? The Think Virtual Pop-up: a digital rebuild of the physical version, with a 3D environment offering everything the physical space did, and more.
This “always on” solution kept the attendee experience in mind, with interactive showcases, partner areas, breakout options and on demand content that were enhanced by chat functionality, and supported by the highest levels of data privacy.