MUSE Silver

United States

2022

Qlik 2021 Data Trends Video

Entrant Company

WHM Creative

Category

Video

Client's Name

Qlik

Sub-Category

COVID-19-Related

For decades, Qlik has been a pioneer in business intelligence, developing unprecedented ways for businesses to bring together, explore, and act on data. Along the way, the company has established a position as a thought leader in the industry, weighing in every year with the publication of their take on annual data trends. In 2020, when COVID changed everything, it was time to create a video to amplify the Data Trends publication. Never before had it been so important to understand where the world was heading and how business would be impacted, and Qlik wanted to make sure that their analyst’s insights and predictions would reach a large audience. We faced a few challenges. First, we couldn’t do a live-action shoot. Second, the content was highly abstract, even theoretical. And third, the client wanted to include the analyst himself, who had only an iPhone and no experience either behind or in front of the camera. We were all for it—he had great Swedish charisma!—but how would we make it cohere? We simplified the message with a conversational voiceover script. We chose warm stock footage with friendly faces—and clear references to remote work—to make a connection with the sheltering-in-place viewership. We used graphic overlays of data and action shots of people to illustrate the immediacy of a real-time relationship with data. And we framed the video with a healthy margin, playing with the frame throughout so that the transition to analyst footage was smooth and harmonious.

Credits

Animation
Nick Norratto
Animation
Erika Kopman
Copy
Melissa Levine
Design
Vanessa Alvarez
Design
Vanessa Jeschke
Creative Lead, Copy
Shannon Roy
Creative Oversight
Sara Correia
Project Manager
Jen Murdin
Account Manager
Julie Sinclair
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