2022
Entrant Company
Category
Client's Name
Country / Region
From 2017 to 2019, there was a 66% rise in meth-related deaths in Los Angeles County. The “Behind the Face” campaign was created to reduce meth use and meth related deaths. The campaign messaging looks beyond the stereotype of who meth users are and what they look like by explaining that meth damage and addiction begins long before any visible physical effects. This video educates the public, debunks assumptions pertaining to meth use, and identifies potential signs of meth addiction to help identify family and friends that may need help. Behind the Face generated 51MM impressions, 759K exploratory engagements, and 2.9K active engagements. Overall, the campaign successfully delivered the message to the target audiences, exceeding reach/frequency expectations.
Credits
Entrant Company
Neoscape, Inc.
Category
Website - Real Estate
Country / Region
United States
Entrant Company
tungsten branding
Category
Publication - Publication / Other___
Country / Region
United States
Entrant Company
Alludo
Category
Integrated Marketing - Integrated Marketing / Other___
Country / Region
United States
Entrant Company
Vision Control Film and Animation
Category
Video - Animation
Country / Region
Germany