MUSE Silver

United States

2022

Biodermis Lab

Entrant Company

The Brand Collective

Category

Integrated Marketing

Client's Name

Biodermis Lab

Sub-Category

Company Branding

Biodermis Lab, a new and up-and-coming skincare company that strives to change the skincare narrative, is committed to helping their customers achieve their skincare goals through the use of their gentle formulas. Through an elegant visual identity, alluring product packaging design, sophisticated brand lifestyle photography, and engaging social media, our branding gurus brought this must-have line of cruelty-free products to life. We have worked on Biodermis Lab’s visual identity since its inception. We made it our mission to create, conceptualize and master the complete brand identity look and feel to match with exactly what the client envisioned for their concept. We have helped this brand ring in a new era of skincare, and are excited for what’s to come as we grow with it. Once we established the visual direction for the brand, we were enlisted to conceptualize and design the product packaging for Biodermis Lab. From the packaging design of their mailer boxes and actual product packaging, we delivered a final product that aligned perfectly with the brand’s new visuals and tone of voice. The clean and minimalist fonts and organic colors encompass the brand’s identity. For Biodermis Lab, we knew we needed to create a clean website that expanded on the brand’s look and feel as well as the company values skincare products for all. Our web team designed a user-friendly website focusing on UX/UI functionality and some customized features that reflected Biodermis Lab’s minimalistic, polished and organic colors brand identity. Along with creating a functional website, our branding marketing team focused on translating the look and feel to all digital marketing campaign designs to promote Biodermis Lab’s products and monthly happenings. Brand aesthetic colors and modern clean designs help create captivating messaging to invite customers to tap into Biodermis Lab for themselves. Our marketing team worked together to create a beautiful digital presence on Biodermis Lab’s socials showcasing the product line and brand aesthetic.

Credits

Photographer
Yesi
Graphic Designer
Victoria Braga
Digital Marketing Coordinator
Eleni Larancuent
Web Master
Wilson Hernanadez
Web Developer
David Hollenbeck
UX/UI Designer, Lead
Samantha Nullman
Digital Marketing Manager
Jessi Anderson
Digital Marketing Specialist
Leslie Acosta
Art Director & Illustrator
Miguel Camacho
Sr. Art Director
Andres Toledo
Art Director
Daniel Gongora
Graphic Designer
Ghalya Lherisson
Founder & CEO
Mary Rego
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