MUSE Silver

2022

The Front Porch Commercial 2021

Entrant Company

VT PRISM

Category

Branded Content - Food & Beverage

Client's Name

The Front Porch

Country / Region

United States

Here at PRISM, we strive to enrich the brands we work with through strategic advertisements that tell a story. Speaking of stories, the Front Porch on Main has a charming one to say the least!



What makes for a great story? A meaningful place, friendly people, and in this case, delicious food! Located in Tazewell, Virginia in an 1800s home with original wood flooring and fireplaces, restaurant-goers feel captivated with warmth when they visit the Front Porch on Main.



Not to mention, the town of Tazewell is a scenic area and home of the famed Back of the Dragon, the premier motorcycle riding road on the East Coast. After visiting Tazewell, we realized how special the area is to motorcyclists and friends alike, and that’s when our idea sparked!



Our thought process went something like this: “we have this amazing restaurant, an amazing destination for motorcyclists, why not build a commercial that will build off this demographic?” The video takes viewers on a picturesque journey via the Back of the Dragon and they’re led to the quaint restaurant, true to the way the Front Porch’s customers travel there.



The Front Porch brings elegance and charm to everyone in Tazewell, and in this advertisement, we aim to share with viewers a piece of the restaurant’s story.

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