2022
StarGuide Launch
Entrant Company
Mountain View Group, Ltd.
Category
Strategic Program - Product Launch
Client's Name
GE Healthcare
Country / Region
United States
GE Healthcare was launching a new product introduction – StarGuide – which is their most advanced SPECT/CT molecular imaging device. This is ground-breaking for physicians and research-focused clinicians. As part of the launch campaign, which culminated in a global virtual event, GE commissioned Mountain View Group to develop a series of communications assets to help promote StarGuide. This included the signature launch video, accompanying brochure, product webpage, as well as the associated messaging framework.
Credits
Entrant Company
Vidico
Category
Video - Health & Fitness
Country / Region
Australia
Entrant Company
BET Networks, a subsidiary of Viacom/CBS
Category
Website - Website / Other___
Country / Region
United States
Entrant Company
Lounge Group
Category
Advertising - Advertising Campaign
Country / Region
Hungary
Entrant Company
Phospho Ltd
Category
Video - Technology / Science
Country / Region
United Kingdom