MUSE Platinum

2022

StarGuide Launch

Entrant

Mountain View Group, Ltd.

Category

Strategic Program - Product Launch

Client's Name

GE Healthcare

Country / Region

United States

About The Entry

GE Healthcare was launching a new product introduction – StarGuide – which is their most advanced SPECT/CT molecular imaging device. This is ground-breaking for physicians and research-focused clinicians. As part of the launch campaign, which culminated in a global virtual event, GE commissioned Mountain View Group to develop a series of communications assets to help promote StarGuide. This included the signature launch video, accompanying brochure, product webpage, as well as the associated messaging framework.

Featured Media

Credits

Executive Producers, Mountain View Group
Thom Gonyeau & Stephen Pruitt
Producer, Mountain View Group
Kris Johnson
Creative Director
Rob DeLuke
Copywriter(Video)
Emily Capps
Copywriter (Website)
Tom McCarthy
Animator (Video)
Scott Frizzle
Illustrator (Website)
Hannah Hanlon
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