2022

StarGuide Launch

Entrant Company

Mountain View Group, Ltd.

Category

Strategic Program - Product Launch

Client's Name

GE Healthcare

Country / Region

United States

GE Healthcare was launching a new product introduction – StarGuide – which is their most advanced SPECT/CT molecular imaging device. This is ground-breaking for physicians and research-focused clinicians. As part of the launch campaign, which culminated in a global virtual event, GE commissioned Mountain View Group to develop a series of communications assets to help promote StarGuide. This included the signature launch video, accompanying brochure, product webpage, as well as the associated messaging framework.

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