2022
StarGuide Launch
Entrant Company
Mountain View Group, Ltd.
Category
Strategic Program - Product Launch
Client's Name
GE Healthcare
Country / Region
United States
GE Healthcare was launching a new product introduction – StarGuide – which is their most advanced SPECT/CT molecular imaging device. This is ground-breaking for physicians and research-focused clinicians. As part of the launch campaign, which culminated in a global virtual event, GE commissioned Mountain View Group to develop a series of communications assets to help promote StarGuide. This included the signature launch video, accompanying brochure, product webpage, as well as the associated messaging framework.
Credits
Entrant Company
NJI Media
Category
Website - Sustainability & Environment
Country / Region
United States
Entrant Company
Meaningful Works
Category
Branded Content - Products & Services
Country / Region
United States
Entrant Company
Intertrend Communications
Category
Advertising - Online AD (Campaign)
Country / Region
United States
Entrant Company
Merkle
Category
Integrated Marketing - Green / Eco-Friendly
Country / Region
United States