2022
Entrant Company
Category
Client's Name
Country / Region
GE Healthcare has launched One-Stop Clinic for breast health to provider organizations in the U.S. and internationally. This innovative approach is designed to accelerate breast cancer diagnosis where speed and accuracy meet peace of mind. This video was designed to demonstrate the coordinated patient journey where the time from screening to diagnosis and treatment planning is reduced from weeks to one day, where possible.
The objective of this video is to be inspirational - to highlight different patients and their experience, while creating an introduction that was sensitive and empathetic. It is designed to show how typical breast care centers can achieve the reality of a One-Stop Clinic. The treatment follows three women on their journey with slight nods to how they cross paths in the One-Stop Clinic and how each receives the best possible path to rapid diagnosis.
Credits
Entrant Company
Progress Action Fund
Category
Video - Political
Country / Region
United States
Entrant Company
Holition
Category
Experiential & Immersive - Exhibition Experience
Country / Region
United Kingdom
Entrant Company
Vicarious PR
Category
Strategic Program - PR Campaign
Country / Region
United Kingdom
Entrant Company
McKinsey Global Publishing
Category
Branded Content - COVID-19-Related
Country / Region
United States