MUSE Gold

United States

2022

One-Stop Clinic

Entrant Company

Mountain View Group, Ltd.

Category

Video

Client's Name

GE Healthcare

Sub-Category

Medical

GE Healthcare has launched One-Stop Clinic for breast health to provider organizations in the U.S. and internationally. This innovative approach is designed to accelerate breast cancer diagnosis where speed and accuracy meet peace of mind. This video was designed to demonstrate the coordinated patient journey where the time from screening to diagnosis and treatment planning is reduced from weeks to one day, where possible. The objective of this video is to be inspirational - to highlight different patients and their experience, while creating an introduction that was sensitive and empathetic. It is designed to show how typical breast care centers can achieve the reality of a One-Stop Clinic. The treatment follows three women on their journey with slight nods to how they cross paths in the One-Stop Clinic and how each receives the best possible path to rapid diagnosis.

Credits

Executive Producer, Mountain View Group
Thom Gonyeau
Creative Director
Tom Gliserman
Director of Photography
Taylor Morrison
Scriptwriter
Emily Capps
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