MUSE Gold

2022

Liou Yi Wei Brand—Lamay Island’s Souvenir Series

Entrant Company

Tainan University of Technology

Category

Integrated Marketing - Product Branding

Client's Name

Liou Yi Wei

Country / Region

Taiwan

From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.

Credits

Designer
Chia-Hui Lien
Designer
Jen-Wei Huang
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