MUSE Gold

2022

Thermo Fisher Scientific "Share Your Vision" Print Campaign

Entrant Company

SFC Group

Category

Advertising - Magazine AD (Campaign)

Client's Name

Thermo Fisher

Country / Region

United States

Our Challenge: Over the years, Thermo Fisher Scientific has invested in creating an innovative, comprehensive imaging offering (including expert consultants), but awareness among the scientific community remained low. Illustrating why a single-source, end-to-end solution and top-notch support and expertise is superior in the industry should be easy right? Not so much among this particular target audience already set in their ways. Our answer, see what they're looking for from their cellular imaging platform and show them that Thermo Fisher can fulfill their every need, from simplicity to speed to sensitivity to scalability and beyond.

Our Approach: We used real-world stats, brilliant imagery, and an invitation to researchers to share their vision for the future of cellular imaging to achieve deeper insight into the needs of this community. Using a beautifully simple tagline, "Our vision is to fulfill yours," our goal was to establish a connection with researchers then show them that we have what they're looking for to realize their vision.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
Copywriter
Rob McMichael
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