MUSE Silver

2022

Goshen Health Live Vibrantly Videos

Entrant Company

SFC Group

Category

Video - Nonprofit

Client's Name

Goshen Health

Country / Region

United States

Our Challenge: Goshen Health is a non-profit organization with more than 35 facilities offering comprehensive care from cradle to grave. However, there was little to no recognition of all they had to offer. The answer? A campaign that painted Goshen Health in a light that reflected its mission to facilitate good health--top to bottom--throughout the community. To help people live vibrantly. Wanting to take a more personal approach, we wanted to use actual community members in the campaign. Despite being in the midst of a pandemic, we were able to capture the true essence of living vibrantly in the faces of those doing so every day.

Our Approach: We looked outside the box to find quirky ways of showing people living vibrantly. From a series of videos that inspire a sense of fun to colorful park benches that dot the community with splashes of color and our "live vibrantly" message.

Credits

Executive Creative Director
Brian Zandman
More Silver Winners
2022
MUSE Advertising Awards - Porzio Bromberg & Newman
Porzio Bromberg & Newman

Entrant Company

Saturno Design

Category

Website - Law & Legal Services

Country / Region

United States

2022
MUSE Advertising Awards - Hyundai - Say Watt?

Entrant Company

ZUPA ZITE

Category

Advertising - Magazine AD (Single)

Country / Region

Denmark

2022
MUSE Advertising Awards - CIIE Shaanxi National Pedestrian Street Pavilion

Entrant Company

Xi'an yuyuntu Enterprise Culture Communication Co., Ltd

Category

Event - Event / Other___

Country / Region

China

2022
MUSE Advertising Awards - 2021 Annual Conference & Expo  - Rise and Shine
National Association of REALTORS®

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Strategic Program - Event Campaign

Country / Region

United States