United States
2022
Entrant Company
Category
Client's Name
Sub-Category
Our Challenge: Goshen Health is a non-profit organization with more than 35 facilities offering comprehensive care from cradle to grave. However, there was little to no recognition of all they had to offer. The answer? A campaign that painted Goshen Health in a light that reflected its mission to facilitate good health--top to bottom--throughout the community. To help people live vibrantly. Wanting to take a more personal approach, we wanted to use actual community members in the campaign. Despite being in the midst of a pandemic, we were able to capture the true essence of living vibrantly in the faces of those doing so every day. Our Approach: We looked outside the box to find quirky ways of showing people living vibrantly. From a series of videos that inspire a sense of fun to colorful park benches that dot the community with splashes of color and our "live vibrantly" message.
Credits
Entrant Company
Thunderbolt Digital
Sub Category
Construction
Entrant Company
The Leith Agency
Sub Category
Pro Bono (Free)
Entrant Company
Central City Concern
Sub Category
Nonprofit