MUSE Silver

United States

2022

Goshen Health Live Vibrantly Videos

Entrant Company

SFC Group

Category

Video

Client's Name

Goshen Health

Sub-Category

Nonprofit

Our Challenge: Goshen Health is a non-profit organization with more than 35 facilities offering comprehensive care from cradle to grave. However, there was little to no recognition of all they had to offer. The answer? A campaign that painted Goshen Health in a light that reflected its mission to facilitate good health--top to bottom--throughout the community. To help people live vibrantly. Wanting to take a more personal approach, we wanted to use actual community members in the campaign. Despite being in the midst of a pandemic, we were able to capture the true essence of living vibrantly in the faces of those doing so every day. Our Approach: We looked outside the box to find quirky ways of showing people living vibrantly. From a series of videos that inspire a sense of fun to colorful park benches that dot the community with splashes of color and our "live vibrantly" message.

Credits

Executive Creative Director
Brian Zandman
More Silver Winners
2022
United Kingdom
MUSE Advertising Awards - Office2Interiors built by Thunderbolt Digital

Entrant Company

Thunderbolt Digital

Sub Category

Construction

2022
Canada
MUSE Advertising Awards - We Are All Leaders
JV Driver Group

Entrant Company

Xpan Interactive Ltd.

Sub Category

E-Learning

2022
United Kingdom
MUSE Advertising Awards - The Extra Time Badge
Justin Edinburgh 3 Foundation

Entrant Company

The Leith Agency

Sub Category

Pro Bono (Free)

2022
United States
MUSE Advertising Awards - How CCC is Making a Difference
Central City Concern

Entrant Company

Central City Concern

Sub Category

Nonprofit