MUSE Gold

2022

SenesTech ContraPest

Entrant Company

SFC Group

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

SenseTech

Country / Region

United States

Our Challenge: Rats. They're dirty, destructive, and reproduce like, well, rats. Did you know that a single rat can have a litter of 10+ pups every 8 weeks? You do the math. For certain places like industrial farms and big cities, an infestation can be a costly problem. Traditional pest management has its place, but traps and poison just leave behind little rat corpses. What SenesTech has done with ContraPest® is nothing short of amazing. But, no one really knows who SenesTech is. And ContraPest, birth control for rats that humanely reduces rat populations, certainly isn't a household name. SenesTech knows it should be and we agree. Our Approach: Tongue-in-cheek copy gets straight to the point and saturated green color says "environmentally friendly" without saying "environmentally friendly." Seeing this ad, who wouldn't want to support safe rat sex? Bold bus shelters, bus advertisements, and billboards in California were a high-impact way to bring attention to a cleaner, more humane way to eliminate rat infestations. Imagine coming across bright green banners touting safe rat sex on the trade show floor. Show stopping, right? And yes, T-shirts! Remarkably in high demand, they have been demonstrated to stop people in their tracks, turning the wearer into an effective walking billboard.

Credits

Executive Creative Director and Art Director
Brian Zandman
Copywriter
Jennifer Fry Devault
More Gold Winners
2022
MUSE Advertising Awards - GLT
GLT Tape
GLT

Entrant Company

Digital Brew

Category

Video - Motion Graphics

Country / Region

United States

2022
MUSE Advertising Awards - Fashion Run
Savannah College of Art and Design

Entrant Company

Savannah College of Art and Design

Category

Branded Content - Social

Country / Region

United States

2022
MUSE Advertising Awards - Our Time On Earth: The World Beneath Our Feet

Entrant Company

Holition

Category

Experiential & Immersive - Exhibition Experience

Country / Region

United Kingdom

2022
MUSE Advertising Awards - Ansys Advantage Magazine

Entrant Company

Ansys

Category

Publication - Magazine

Country / Region

United States