2022
Entrant Company
Category
Client's Name
Country / Region
Our Challenge: Rats. They're dirty, destructive, and reproduce like, well, rats. Did you know that a single rat can have a litter of 10+ pups every 8 weeks? You do the math. For certain places like industrial farms and big cities, an infestation can be a costly problem. Traditional pest management has its place, but traps and poison just leave behind little rat corpses. What SenesTech has done with ContraPest® is nothing short of amazing. But, no one really knows who SenesTech is. And ContraPest, birth control for rats that humanely reduces rat populations, certainly isn't a household name. SenesTech knows it should be and we agree.
Our Approach: Tongue-in-cheek copy gets straight to the point and saturated green color says "environmentally friendly" without saying "environmentally friendly." Seeing this ad, who wouldn't want to support safe rat sex? Bold bus shelters, bus advertisements, and billboards in California were a high-impact way to bring attention to a cleaner, more humane way to eliminate rat infestations. Imagine coming across bright green banners touting safe rat sex on the trade show floor. Show stopping, right? And yes, T-shirts! Remarkably in high demand, they have been demonstrated to stop people in their tracks, turning the wearer into an effective walking billboard.
Credits
Entrant Company
ME
Category
Video - Animation
Country / Region
Turkey
Entrant Company
Rescue | The Behavior Change Agency
Category
Video - Government
Country / Region
United States
Entrant Company
BroadPR
Category
Audio - Podcast
Country / Region
United States
Entrant Company
Triangler Co., Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan