2022

BenBits — Plastic Free

Entrant

PlusOne®

Category

Video - Animation

Client's Name

BenBits

Country / Region

Netherlands

Free, free… set them free. Did you realize most gum contains plastic? Neither did we until these little turtles skipped into our hearts.

BenBits work on two fronts to minimize plastics ending up in our oceans. They developed a plant-based, vegan gum with plastic-free packaging; and part of their profits are donated to Plastic Soup Foundation. Great initiatives we think, so we jumped aboard to craft the launch campaign, which actually is… a hand-drawn musical.

We've included a little process video to give a peak behind the scenes.

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