2022
BenBits — Plastic Free
Entrant Company
PlusOne®
Category
Video - Animation
Client's Name
BenBits
Country / Region
Netherlands
Free, free… set them free. Did you realize most gum contains plastic? Neither did we until these little turtles skipped into our hearts.
BenBits work on two fronts to minimize plastics ending up in our oceans. They developed a plant-based, vegan gum with plastic-free packaging; and part of their profits are donated to Plastic Soup Foundation. Great initiatives we think, so we jumped aboard to craft the launch campaign, which actually is… a hand-drawn musical.
We've included a little process video to give a peak behind the scenes.
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