MUSE Gold

India

2022

International Yoga Day Song [The Gratitude Song]

Entrant Company

Moving Pixels

Category

Video

Client's Name

Ministry of Ayush

Sub-Category

Health & Fitness

The world fought against never-seen-before pandemic of Covid-19 that directly attacks human lungs and weakens immunity. Yoga asanas and pranayama techniques from India, healed patients across the world. On World Yoga Day, the client briefed us to crack a communication that celebrates the greatness of yoga in a manner that connects with one and all across the world. World Yoga Day also coincides with World Music Day, hence we chose to pay this homage through music to connect hearts and minds alike irrespective of language and geographical barriers.

Credits

Founder and CEO
Manish Bardia
Creative Head
Vaishali Shah
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