MUSE Silver

United Kingdom

2022

The Extra Time Badge

Entrant Company

The Leith Agency

Category

Corporate Social Responsibility

Client's Name

Justin Edinburgh 3 Foundation

Sub-Category

Pro Bono (Free)

When suffering a Sudden Cardiac Arrest, every minute without CPR and de-fibrillation decreases your chance of survival by around 10%. Yet, despite this, over 38% of adults in the UK are unlikely to perform CPR due to a lack of training of a lack of training. The Extra Time Badge educates young footballers, coaches and parents in the key steps of CPR. Applied on kits, the badge becomes accessible to all and means that players have a life saving guide exactly where and when they need it most. The badge is designed to guide people as quickly as possible, because every second matters. Free to order, the badge also comes with further information and encourages people to sign up to full CPR courses near them.

More Silver Winners
2022
Canada
MUSE Advertising Awards - We Are All Leaders
JV Driver Group

Entrant Company

Xpan Interactive Ltd.

Sub Category

E-Learning

2022
United States
MUSE Advertising Awards - Littman Krooks - New York Law Firm

Entrant Company

Custom Legal Marketing

Sub Category

Law & Legal Services

2022
United States
MUSE Advertising Awards - Kyäni Restore® Product Launch Instagram Series

Entrant Company

Kyani Inc.

Sub Category

Consumer Campaign

2022
United States
MUSE Advertising Awards - Fellow Health Partners Branded Website

Entrant Company

Sharkey Advertising

Sub Category

Branding