The Extra Time Badge

When suffering a Sudden Cardiac Arrest, every minute without CPR and de-fibrillation decreases your chance of survival by around 10%. Yet, despite this, over 38% of adults in the UK are unlikely to perform CPR due to a lack of training of a lack of training.
The Extra Time Badge educates young footballers, coaches and parents in the key steps of CPR. Applied on kits, the badge becomes accessible to all and means that players have a life saving guide exactly where and when they need it most. The badge is designed to guide people as quickly as possible, because every second matters. Free to order, the badge also comes with further information and encourages people to sign up to full CPR courses near them.