2022

Jackson Health Foundation "Give Miami Day" Campaign

Entrant Company

The Brand Advocates, Inc.

Category

Social Media - Healthcare & Pharma

Client's Name

Jackson Health System/Jackson Health Foundation

Country / Region

United States

One of the nation's biggest 24-hour annual giving events, Give Miami Day is an online campaign where all locals are philanthropists. As the fundraising arm of Jackson Health System, the public hospital network in Miami-Dade County, Jackson Health Foundation (JHF) participated in "Give Miami Day" on November 18, 2021. JHF raised more than $130,000 in 24 hours, largely driven by social media, and the help of celebrities like Ana Navarro, Tico Torres of Bon Jovi, and many others. The campaign featured hourly social media posts that told the story of how Jackson Health System makes miracles happen daily for all residents of Miami-Dade County, regardless of their ability to pay.