MUSE Silver

2022

SameSky: Renaming a health equity solutions company

Entrant Company

Catchword Branding

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

SameSky

Country / Region

United States

Renaming a digital solutions company dedicated to improving outcomes and equity in health, and beyond Catchword developed a new name for ConsejoSano, a B2B2C solutions company that uses technology plus cultural alignment to increase healthcare system engagement in underserved communities, reduce costs, and improve outcomes to build a healthier, more equitable world. Access to the healthcare system in the US is not created equal. Many people, even entire communities, are left out, with disastrous results. Southern California was no stranger to the devastation caused by this inequity, and ConsejoSano launched in 2017 to help remove barriers and connect Spanish speakers to effective healthcare via culturally attuned digital solutions. After several years of achievement within the Spanish-speaking community, the company successfully expanded its approach to help individuals of many backgrounds. However, its name—Spanish for “sound advice”—implied that only Spanish speakers were served. The company engaged Catchword to develop a new name that clearly expressed the organization’s equitable, relationship-based approach and allowed for growth beyond healthcare. Catchword worked closely with the client team to develop SameSky, a name that poetically communicates that we are all in this together, that we are all equal, and that our lives are inextricably linked, every one of them spent under the same beautiful sky. With its common yet lyrical vocabulary, the metaphor is warmly appealing to providers and partners and also immediately understood by end-client audiences with limited English. The name can easily be paired with sector terms for expansion to other areas where the company’s solutions would improve equity (e.g., SameSky Finance, SameSky Education). SameSky Health launched its new name in January 2022. It now engages 2.8 million members across 15 states, in more than 25 different languages.

Credits

Senior Strategist & Linguist
Laurel Sutton
Senior Naming Manager
Stevie Balchak
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