2022
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Client's Name
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The Genius of Leonardo da Vinci is an immersive experience that provides education, arts, and music with an elegant, mysterious feeling and credible content. The journey is intended to keep the audience focused on Leonardo's most extraordinary works by using interaction design and sound effects to let the audience unconsciously sink into the timeline experience and gain Leonardo da Vinci's understanding and impact on modern development.
A better Leonardo Perception
There is too much Reading when the audience grabs Leonardo's information online.
I design an interaction with Leonardo da Vinci's timeline website that combines the Visual images with Audio background music, using a Moving Frame to keep the audience's eyeballs.
The primary purpose is to introduce the greatest innovator during Renaissance. Leonardo da Vinci, as we know, was the epitome of the Renaissance man. His innovative inventions weren’t to be realized for centuries, but his creation is ahead of his time. The most well-known painting - Mona Lisa, is also a mysterious painting, so I use this painting as a foundation to design this project.
Instead of using paragraphs and images as content, I create a Moving Frame. When the audience finishes exploring per page, the audiences follow the moving frame and understand Leonardo da Vinci's innovation, and the moving frame will not lose their interest.
The music - Listen to at least 100 pieces of music and pick this one as my final music. The background music contains a slow but mysterious feeling to make the audience feel like Leonardo is walking toward you.
Most people, from children to adults, use Tablets or laptops to learn new knowledge. The Genius of Leonardo da Vinci can bring users a fun and interactive learning method, and people can unconsciously acquire meaningful knowledge.
Credits
Entrant Company
Stout Heart
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
GMR Marketing
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Clum Creative
Category
Video - Comedy
Country / Region
United States
Entrant Company
Capital Communications
Category
Website - Website / Other___
Country / Region
Canada