MUSE Platinum

2022

Z Lab

Entrant Company

Triangler Co., Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

Z Lab

Country / Region

Taiwan

Z Lab is a skincare brand specializing in plant biotechnology and develops gentle plant science-based formulations that stabilize and repair all skin types, including sensitive skin.



To convey the brand's plant extract, scientific research, and high skin efficacy, we create a logotype inspired by lab equipment. A lake color palette is selected to differentiate Z Lab from competitors' commonly-seen medical images with white backgrounds. The silver foil card and additional stamping with logo embossing on the packaging box upscale product quality with a scientific impression.



In the website design, we use an elaborated array of information between images and videos to create a scientific, efficient, and plant-based brand appeal to consumers who need a great product with a fluent shopping experience.

Credits

Triangler Co., Ltd.
Chi Yao Tang
Triangler Co., Ltd.
Chun Yao Huang
Triangler Co., Ltd.
Yun Chien Chou
Triangler Co., Ltd.
Jian He Lin
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