MUSE Platinum

2022

HELLO, CHONGQING!

Entrant Company

VISFIELD TECHNOLOGY CO., LTD

Category

Video - Live Experiences

Client's Name

VISFIELD TECHNOLOGY CO., LTD

Country / Region

China

HELLO, CHONGQING! is an outdoor naked-eye 3D public art work created by VISFIELD, a digital art team. It is designed to bring users a stunning visual experience through its unique content and the technology applied. Thanks to the large 3D display screen of 4,000 square meters, the work makes good use of optical illusion to create a three-dimensional visual effect and avoid such discomfort as dizziness caused by traditional 3D works. By virtue of the optimal visual effect, the work fully stimulates and engages the senses of audience, pleasing them with a highly immersive experience. With inspiration from the unique scene at Liziba Station - the light rail passes through buildings, the content design fully utilizes Chongqing's light rail culture to arouse the spiritual resonance deep inside local audience. Besides, the expression of surrealism is adopted to make the work highly futuristic, which effectively sparks the interest of non-local audience. By combining local culture with surrealism, the work forms a unique cultural symbol, creating a more spatial visual impact and evoking associations. Additionally, the work innovatively blends the characteristic culture of China with modern technology, and brings about a dynamic three-dimensional visual effect to display the changes and high-quality development of Chinese cities in microcosm. Therefore, it is conducive to promoting Chinese culture. Moreover, the work breaks the limitations of traditional advertising in communication. By means of the close connection between the core content and the target audience, as well as the optimal visual experience, it provides a new direction for the development of related industries.

Credits

Creative Design
Shibo Shan
Creative Design
Zeming Bao
Creative Design
Yuyao Xie
Art Consultant
Qibin Xiao
Producer
Lei Wu
Art Director
Yulong Liu
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