2022
Everything is Chemicals
Entrant Company
Deciem The Abnormal Beauty Company
Category
Branded Content - Fashion & Beauty
Client's Name
Country / Region
Canada
“Clean Beauty” is a term that has become increasingly common in the beauty industry, as consumers demand greater transparency and safety from their cosmetic products. While intentions may be good, companies, media and consumers have contributed to an environment of fear-mongering, demonizing “nasty chemicals” despite a lack of proper scientific study and rigour. DECIEM's content and visual approach is to celebrate through education as we remove the stigma that everything around us (day to day) is a form of a chemical and isn't inherently harmful. Entitled “Everything is Chemicals” join us on this adventure as we begin to change the minds of many.
Credits
Entrant Company
PlusOne®
Category
Advertising - Advertising Campaign
Country / Region
Netherlands
Entrant Company
Mozilla
Category
Website - Technology / Science
Country / Region
United States
Entrant Company
CraneMorley
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States
