MUSE Platinum

2022

Everything is Chemicals

Entrant Company

Deciem The Abnormal Beauty Company

Category

Branded Content - Fashion & Beauty

Client's Name

Country / Region

Canada

“Clean Beauty” is a term that has become increasingly common in the beauty industry, as consumers demand greater transparency and safety from their cosmetic products. While intentions may be good, companies, media and consumers have contributed to an environment of fear-mongering, demonizing “nasty chemicals” despite a lack of proper scientific study and rigour. DECIEM's content and visual approach is to celebrate through education as we remove the stigma that everything around us (day to day) is a form of a chemical and isn't inherently harmful. Entitled “Everything is Chemicals” join us on this adventure as we begin to change the minds of many.

Credits

Videography & Producer
Sean Cullen
Photographer & Content Creator
Hassan Mohamed
Video Post-Production
Francisco Morales
Photographer & Content Creator
Jerome Clark
Creative Director
Jason Santos
Video and Sound Production
Aref Mahabadi
Sound Operator
Arthur Porte
Graphic Designer
Philipp Bochkov
Graphic Designer
Ervie Ayagan
Graphic Designer
Samantha Goh
Videographer & Editor
Isabella Figliano
Videographer & Editor
Matthew Torrado
Creative Design Operations
Lynn More
Art and Design
Esther Rodas
Editor
Glenn McGarry
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