Everything is Chemicals

“Clean Beauty” is a term that has become increasingly common in the beauty industry, as consumers demand greater transparency and safety from their cosmetic products. While intentions may be good, companies, media and consumers have contributed to an environment of fear-mongering, demonizing “nasty chemicals” despite a lack of proper scientific study and rigour. DECIEM's content and visual approach is to celebrate through education as we remove the stigma that everything around us (day to day) is a form of a chemical and isn't inherently harmful. Entitled “Everything is Chemicals” join us on this adventure as we begin to change the minds of many.