2022
Entrant
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Client's Name
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About The Entry
Madison James bridal gowns allow a bride to be who she really is and enjoy a “well-lived wedding.” Madison James gowns are unexpectedly original (like the brides who wear them). Each Madison James dress features its own surprisingly distinctive details. Classic silhouettes that flatter with unique lace patterns and elegant appliqués, hand-crafted, satin-wrapped buttons perfectly spaced along the entire back and train, sensational hand beading that twinkles in the light. The social media campaign BrandTuitive designed for Madison James features still photography and video and focuses on two primary brand features: the beautiful details of each of the dresses and the fact that brides are not restricted in a Madison James dress. Posts, including videos, zoomed in on and highlighted design details and often demonstrated brides authentically being themselves, enjoying their special day to the fullest — from kneeling to dancing to skateboarding.
Entrant
CT.LAB
Category
Experiential & Immersive - In-Store Experiences
Country / Region
China
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Guangzhou Manyou Mup Creative Consultancy Co., Ltd.
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Branded Content - Branded Content / Other___
Country / Region
China
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Huawei / Aspiegel
Category
Strategic Program - Brand Strategy Campaign
Country / Region
United Kingdom
Entrant
Thinkwell Group
Category
Experiential & Immersive - Out-of-Home
Country / Region
United States