MUSE Platinum

2022

Madison James Social Media

Entrant Company

BrandTuitive

Category

Social Media - Fashion Beauty & Luxury

Client's Name

Madison James

Country / Region

United States

Madison James bridal gowns allow a bride to be who she really is and enjoy a “well-lived wedding.” Madison James gowns are unexpectedly original (like the brides who wear them). Each Madison James dress features its own surprisingly distinctive details. Classic silhouettes that flatter with unique lace patterns and elegant appliqués, hand-crafted, satin-wrapped buttons perfectly spaced along the entire back and train, sensational hand beading that twinkles in the light. The social media campaign BrandTuitive designed for Madison James features still photography and video and focuses on two primary brand features: the beautiful details of each of the dresses and the fact that brides are not restricted in a Madison James dress. Posts, including videos, zoomed in on and highlighted design details and often demonstrated brides authentically being themselves, enjoying their special day to the fullest — from kneeling to dancing to skateboarding.

Credits

Chief Strategy Officer / BrandTuitive
Todd Brenard
Creative Director / BrandTuitive
Dimitri Scheblanov
Senior Designer / BrandTuitive
Hannah Platte
Director / BrandTuitive
Anelise Carneiro
Brand Marketing Manager / BrandTuitive
Emma Brenard
Photography
Herring & Herring
Production
Wunderkind
More Platinum Winners
2022
MUSE Advertising Awards - The Ritz-Carlton: Redesigning The Journey

Entrant Company

The Ritz-Carlton

Category

Website - Travel

Country / Region

United States

2022
MUSE Advertising Awards - Kaishan Inspiration
Kaishan Liquor

Entrant Company

Yidan Xie

Category

Marketing & Promotional - Illustration

Country / Region

China

2022
MUSE Advertising Awards - Leyes Media: Best New PR Agency

Entrant Company

Leyes Media

Category

Advertising - Advertising / Other___

Country / Region

United States

2022
MUSE Advertising Awards - Nari Ward: Lazarus

Entrant Company

The Vilcek Foundation

Category

Social Media - Arts & Culture

Country / Region

United States