MUSE Gold

2022

nenu-KLAS

Entrant Company

Northeast Normal University

Category

Corporate Identity - Logos

Client's Name

Country / Region

China

This is a logo designed for "Northeast Normal University - Key Laboratory of Applied Statistics of MOE". The main content is composed of short names "NENU" for the school and "KLAS" for the laboratory. The design incorporates eastern and western cultural elements, statistical elements, etc., and uses the characteristic arrangement to create unique aesthetics, showing a vibrant and imaginative academic culture, and symbolizing the pursuit of excellence and innovation. The design incorporates concepts commonly used in statistics: scatterplot and normal distribution. Scatterplot is a general visual expression of data characteristics, and it is the early reference material for data analysis and statistical modeling. The normal distribution, the most commonly used probability distribution, plays an incomparably important role in probability theory and statistics. Using these two concepts for composition, the designed pattern is more rigorous and scientific, and more in line with the meaning and professional research contained in the laboratory. This logo uses the serif form to express the historical and cultural heritage of the laboratory, and integrates the imagery of the university's iconic pattern. The overall square composition and dot elements of the logo symbolize the traditional Chinese philosophical concept of "Round Sky and Square Earth". This innovative organizational model gives the logo the meaning of time and space and enriches the connotation of the logo. Applied statistics is a subject that has been researched all over the world, and the KLAS laboratory has also been working on it. Just as the scattered points in the pattern have a scattered and upward trend, the laboratory also has a development vision of incorporating all talents around the world, and through the logo design, this concept is also expressed. The logo pattern is mainly blue and red, and the overall effect is sedate, profound, and steady, highlighting the academy's meticulous and rigorous concept of value. The logo design adopts an alternate color composition, and different colors are applied on the "S". Such a unique arrangement makes the simple colors present an extraordinary design style and creates a rich visual effect.

More Gold Winners
2022
MUSE Advertising Awards - DC Green Bank Integrated Program Design

Entrant Company

Moya Design Partners

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

United States

2022
MUSE Advertising Awards - Video Based Marketing Agency
Multiple Clients

Entrant Company

Tech Neon Sdn Bhd

Category

Video - Corporate

Country / Region

Malaysia

2022
MUSE Advertising Awards - Kiddos in the Kitchen

Entrant Company

Active Voice Communications

Category

Audio - Podcast

Country / Region

United States

2022
MUSE Advertising Awards - You, Quinny and 300 Rhinos
Rockwood Conservation

Entrant Company

Magnetic Creative

Category

Strategic Program - Social Media Campaign

Country / Region

South Africa