2022
The Art of Resonance
Entrant Company
Miami Ad School
Category
Student Submission - Student AD
Client's Name
Bang & Olufsen
Country / Region
United States
Cymatic patterns are formed when surfaces vibrate from sound waves. Each frequency causes a distinct pattern to emerge as the surface resonates. This allows us to see music in real time. Bang & Olufsen’s “The Art of Resonance” uses cymatics to capture a modern audience with bold design. The campaign changes how people experience and express themselves through music. The Art of Resonance is adaptable and can take on new forms as music does.
Credits
Entrant Company
Relic
Category
Audio - Podcast
Country / Region
United States
Entrant Company
WHM Creative
Category
Video - Business to Business
Country / Region
United States
Entrant Company
The Local Collective
Category
Experiential & Immersive - Out-of-Home
Country / Region
Canada
Entrant Company
Younique
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States