2022

The Art of Resonance

Entrant

Miami Ad School

Category

Student Submission - Student AD

Client's Name

Bang & Olufsen

Country / Region

United States

About The Entry

Cymatic patterns are formed when surfaces vibrate from sound waves. Each frequency causes a distinct pattern to emerge as the surface resonates. This allows us to see music in real time. Bang & Olufsen’s “The Art of Resonance” uses cymatics to capture a modern audience with bold design. The campaign changes how people experience and express themselves through music. The Art of Resonance is adaptable and can take on new forms as music does.