2022
The Art of Resonance
Entrant Company
Miami Ad School
Category
Student Submission - Student AD
Client's Name
Bang & Olufsen
Country / Region
United States
Cymatic patterns are formed when surfaces vibrate from sound waves. Each frequency causes a distinct pattern to emerge as the surface resonates. This allows us to see music in real time. Bang & Olufsen’s “The Art of Resonance” uses cymatics to capture a modern audience with bold design. The campaign changes how people experience and express themselves through music. The Art of Resonance is adaptable and can take on new forms as music does.
Credits
Entrant Company
Greystone
Category
Social Media - COVID-19-Related
Country / Region
United States
Entrant Company
Yuan Ze Univiversity/Wizard Films
Category
Video - School / Universities
Country / Region
Taiwan
Entrant Company
Parsons
Category
Marketing & Promotional - Marketing Item / Other___
Country / Region
United States
Entrant Company
LR Studio
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China