MUSE Platinum

2022

Traeger and Nextdoor incentivized neighbors

Entrant Company

Nextdoor

Category

Branded Content - Food & Beverage

Client's Name

Traeger

Country / Region

United States

In partnership with Nextdoor, Traeger launched the Traegerhood campaign founded on support, kindness, fun, and flavor. The campaign aimed to find the friendliest Traegerhoods in the country and rewarded them with Traeger giveaways. Neighbors were directed to a custom Nextdoor-built submission site where they could share why their neighborhood is the most neighborly. Four submissions were chosen over four months to win a Traeger pack (grill, cover, pellets, sauces, and rubs) and a private virtual cooking class with a Traeger Pitmaster. Submission stories were also used in Sponsored Post creative in Nextdoor’s newsfeed to inspire and encourage other neighbors to submit. The Traegerhood campaign received over 900 submissions, while brand sentiment increased from 50% at the start of the campaign to above 75% at the end. Searches of Traeger on Nextdoor increased 199% and mentions of Traeger increased 69% amongst those who were exposed to the campaign, further proving the success of the program at changing member behavior and in turn amplifying Traeger's organic presence on Nextdoor.

More Platinum Winners
2022
MUSE Advertising Awards - 2022 Taiwan International Balloon  Festival

Entrant Company

TAITUNG COUNTY GOVERNMENT

Category

Event - Festival / Carnival

Country / Region

Taiwan

2022
MUSE Advertising Awards - Evolution of the Ferrari 296 GTB
Ferrari Sydney & Ferrari North Shore

Entrant Company

Mana Creative Agency

Category

Video - Automotive

Country / Region

Australia

2022
MUSE Advertising Awards - Saxony. My Home.
State Chancellery of Saxony

Entrant Company

AVANGA Filmproduktion GmbH & Co. KG

Category

Video - Lifestyle

Country / Region

Germany

2022
MUSE Advertising Awards - Cisco Sustainability Vision

Entrant Company

Cisco

Category

Video - TV Ad

Country / Region

United States