MUSE Silver

2022

Nextdoor helped neighbors support local businesses

Entrant Company

Nextdoor

Category

Branded Content - Website Content

Client's Name

Country / Region

United States

Nextdoor’s annual Neighborhood Favorites - an awards program recognizing local businesses committed to helping their neighborhoods thrive - is a unique business awards program based on positive recommendations from real neighbors that live in the local community. Neighbors in the United States can vote by creating a Nextdoor post and @mentioning a favorite business with the hashtag #NeighborhoodFavoritesContest, or by leaving recommendations on Business Pages. Businesses can begin collecting recommendations by claiming their free Nextdoor Business Page at nextdoor.com/business. Neighborhood Favorites are determined by the number of likes and recommendations a local business received over the past year. Using data from real neighbors in local communities, winning businesses will be included on the Neighborhood Favorites list in each neighborhood they were voted a favorite and will be awarded a trophy badge on Nextdoor for greater visibility among the customers that matter most — neighbors. Winners of the 2021 Neighborhood Favorites were determined based on the number of neighbor recommendations a local business receives on Nextdoor across various categories including restaurants, coffee shops, bookstores, real estate, dentists, landscapers, and more, unlike other business awards programs that are calculated based on ratings. This initiative targeted locally-minded, enthusiastic neighbors across the country and encouraged them to nominate their favorite local businesses as a Neighborhood Favorite. Using localized emails, newsfeed promo spots, and Sponsored Posts, Nextdoor encouraged neighbor participation for every stage of the program.

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