MUSE Platinum

2022

Beringer Wild & Refined

Entrant Company

Middle Table

Category

Social Media - Video

Client's Name

Beringer / Treasury Wine Estates

Country / Region

United Kingdom

Beringer is a Napa Valley icon, the task for this campaign was to take this heritage brand to the world of social media. Profiling two of its lead cabernets, the campaign sought to give a wider audience a clear way of understanding their two distinct flavour profiles without expert knowledge. As a result the Beringer Wild & Refined campaign was born, by London-based, creative agency Middle Table, creating two worlds for two incredible wines.





Credits

Director / Middle Table
Fred Fenoulhet
DOP
Paul Mackeson
Gaffer / Collins Lighting
Ricky Collins
1st AC
Ines Duarte
Stylist
Emily Pirouet
Hair & Make-up Artist
Danielle Farrington
Photographer / Simon Buck Photography
Simon Buck
Production Assistant / Middle Table
Alice Rudwick
Lead
Helena Antonio
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