MUSE Silver

2022

Creative Intentions Logo

Entrant Company

Phoenix Lifestyle Marketing Group

Category

Corporate Identity - Logos

Client's Name

Creative Intentions

Country / Region

United States

The Phoenix was selected by Creative Intentions to provide Brand Development and Strategic Planning services and to design and implement the brand's Visual Representation. Creative Intentions is an innovative, results-based company that delivers personal advancement services to businesses, individuals and communities in need. The Phoenix always approaches Brand Strategy from the same vantage point to ensure our clients maximize relevance to customers and stakeholders, inspire loyalty, and convey the ethos of their Brand. For Creative Intentions, The Phoenix conducted a collaborative Brand Development process that uncovered valuable insights that informed the work and future branding opportunities. The Brand Strategy Workshops helped to establish Creative Intentions’ Vision, Mission, and Visual Representation. The Phoenix team led Creative Intentions' key stakeholders in developing the brand’s visual identity, which included a vibrant color palette and iconography. The Creative Intentions logo includes a simple yet elegant layout that uniquely connects the icon design not only with the brand's color palette but also with Creative Intentions’ Vision and Mission, bringing their brand purpose to life.

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