MUSE Gold

2022

DAZZLE GIFT

Entrant Company

BLUBLU IMMERSIVE

Category

Experiential & Immersive - Interactive Outdoor Event

Client's Name

ART PARK

Country / Region

China

This is a 3D projection mapping show to celebrate the opening of Hongqiao ART PARK. We implemented building’s architectural features to turn the facade into a giant projection surface, creating a bright and colorful work that brings people together at night. This project aims to explore the possibilities of a future commercial space, integrating technology and art to create an immersive experience that travels through time and space.

The "Gift" is the inspiration for the design. For one evening, the pavilion becomes an unknown gift box, hiding a large amount of magical worlds. Using projections to visually change the architectural structure of the pavilion, the pavilion can be infinitely changeable and full of surprises like a gift.

3D computer animation was combined with CG and live footage to create these video sequences. Exclusive music along with the dynamic lighting solutions supported the animation. As a result, an effect beyond reality was created, which, as we hope, will be impressed by the audience.

The 5-minute show consists of 9 themes. In order to celebrate the opening of ART PARK, we selected cake, fireworks, disco ball and other elements with festive atmosphere, and used the projection to package the pavilion into different scenes, presenting a variety of visual feelings.

By means of SLAM technology, we turned the facade of the pavilion into a large-scale artistic to demonstrate expressive visual techniques and effects, using the shape of the building for creation of three-dimensional optical illusions and plot metamorphosis. We also interlinked the projected contents of the stairs, the ground and the pavilion, making the whole square a full-range immersive field.

Credits

Project Manager
Qiaochu Lv
Design Director
Changsui Lin
Technical Director
Yongtao Kuang
Interaction Designer
Yiwei Liao
Graphic Designer
Lilu
Graphic Designer
Weibin Liu
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