MUSE Gold

2022

Twisted X: Zero-X, No Glue Shoe Campaign

Entrant

Twisted X Global Brands

Category

Integrated Marketing - Green / Eco-Friendly

Client's Name

Tricia Mahoney

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Twisted X: Zero-X, No Glue Shoe Campaign by Twisted X Global Brands (Image 1)

MUSE Creative Awards Winner – Twisted X: Zero-X, No Glue Shoe Campaign by Twisted X Global Brands (Image 2)

About The Entry

Twisted X Zero-X, No Glue campaign targeting Twisted X's B2B and B2C audiences included print, digital ad units and blasts, social media.
Print advertising headlines focus on Comfort as that is the key message for all Twisted X footwear, such as 'COMFORT WITHOUT COMPROMISE' will deeper benefits of the importance of no glue in footwear.

Credits

Chief Marketing Officer, Twisted X Global Brands

Tricia Mahoney

Creative Director, Twisted X Global Brands

Taylor Torcellini

Director of Marketing, Twisted X Global Brands

Clayton Smith

Graphic Designer, Twisted X Global Brands

Shanna Rossi

Marketing Coordinator, Twisted X Global Brands

Brianna Tucker

Sustainablity Strategist, Twisted X Global Brands

Kristy Rosica

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