2022
Twisted X: Zero-X, No Glue Shoe Campaign
Entrant Company
Twisted X Global Brands
Category
Integrated Marketing - Green / Eco-Friendly
Client's Name
Tricia Mahoney
Country / Region
United States
Twisted X Zero-X, No Glue campaign targeting Twisted X's B2B and B2C audiences included print, digital ad units and blasts, social media.
Print advertising headlines focus on Comfort as that is the key message for all Twisted X footwear, such as 'COMFORT WITHOUT COMPROMISE' will deeper benefits of the importance of no glue in footwear.
Credits
Entrant Company
Tainan University of Technology
Category
Integrated Marketing - Product Branding
Country / Region
Taiwan
Entrant Company
Lounge Group
Category
Outdoor Advertising - Billboard
Country / Region
Hungary
Entrant Company
Film Edge Sdn. Bhd.
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Malaysia
Entrant Company
Multivitamin Group
Category
Corporate Identity - Brand Identity
Country / Region
United Kingdom