MUSE Gold

2022

Twisted X: Zero-X, No Glue Shoe Campaign

Entrant Company

Twisted X Global Brands

Category

Integrated Marketing - Green / Eco-Friendly

Client's Name

Tricia Mahoney

Country / Region

United States

Twisted X Zero-X, No Glue campaign targeting Twisted X's B2B and B2C audiences included print, digital ad units and blasts, social media.



Print advertising headlines focus on Comfort as that is the key message for all Twisted X footwear, such as 'COMFORT WITHOUT COMPROMISE' will deeper benefits of the importance of no glue in footwear.

Credits

Chief Marketing Officer, Twisted X Global Brands
Tricia Mahoney
Creative Director, Twisted X Global Brands
Taylor Torcellini
Director of Marketing, Twisted X Global Brands
Clayton Smith
Graphic Designer, Twisted X Global Brands
Shanna Rossi
Marketing Coordinator, Twisted X Global Brands
Brianna Tucker
Sustainablity Strategist, Twisted X Global Brands
Kristy Rosica
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